• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Metas and Titles and Blogs, Oh My!

As Google improves, Natural Language Processing search algorithms and websites strive to communicate search intent SEO best practices. The goal of every page, whether it is for the main site or a blog, should be to communicate the context of your content clearly. 

If you don’t yet have a blog, you may want to consider adding one. In 2020, 92% of content marketers stated they use blog posts as part of their marketing strategy. Additionally, blogging is one of the most inexpensive and effective ways to ensure your target audience hears directly from you as often as you want.

One essential step many companies overlook is making sure that their websites are searchable online. Content is only useful if you take the time to implement SEO best practices, including writing accurate meta descriptions and title tags. When Google understands your website context, your content will directly impact your site’s appearance in organic search. Ideally, this will generate better business leads.

Each page or blog post on your website should have a title tag and meta description. Depending on which platform you use for your website, adding a title and description will differ. For our examples, we will use WordPress. The easiest way to add a title link and snippet is with an SEO plugin, such as Yoast SEO or WP Meta SEO. 

When you create a new page or post, these plugins allow you to add your search engine title (Title Tag) and your search engine description (Meta Description).

Here’s an example of the plugin:

Adding a title tag and meta description is possible without using a plugin; however, it involves writing code. Using the plugin is much easier and can even offer guidance on long-tail keywords for targeted searches. 

Meta Descriptions and Title Tags

Google currently holds 91.75% of the total worldwide search engine market share. (StatCounter, 2020) So, for this article, we will focus on the parameters that Google sets forth for those items. For the best optimization of your title tag, Google suggests a good practice is keeping titles to less than 60 characters.

Using a tool like https://charactercounttool.com will allow you to see when you reach your character limit quickly.

When you copy and paste your title into the tool, it will count characters for you and give you an idea of how the title and description in search results will look. Now that you know the title tag character limit, let’s explore what the title should include.

Title Tags

Let’s say Mary has a cleaning service, and she has a page about her specific cleaning services. This title should include target keywords to attract the right audience. In this case, people who need a cleaning service.

To help search engines and your potential customers find your content in search, incorporate search engine optimization best practices for title tags, such as: 

  • Incorporating relevant keywords 
  • Take care to use unique content for every title tag 
  • Ensure you spell everything correctly
  • Use words that correspond to the content that is on the page to accurately describe the context

Here are two title tag examples for Mary’s blog:

Whole House Cleaning | Deep Cleaning | Brevard County, FL

House Cleaning | Brevard County | Mary’s Cleaning Services

Here is an example of what NOT to add:

Keeping Your House Clean | Home Cleaning Services | Mary’s Cleaning Services

Because a house cleaning service limits the service areas it’s important to include the location to help search queries narrow down relevant searches. 

As you can see in the title above, not only does it use too many characters, but the words cleaning services are repeated. This is something Google may flag as keyword stuffing.

Meta Descriptions

There’s no limit on how long a meta description can be, but the snippet is truncated in Google Search results as needed, typically to 155-160 characters to fit the device width.

Meta Description text appears in the section in search under the title. If there is no description, Google usually takes the text from the page body. This is called the search snippet.

Screenshot 2021-10-13 150907

The most important thing about your description is making sure it is relevant to what the user is looking for and the content on the page. Although keywords in meta descriptions are not a contributing factor to search rankings, they help the searcher understand that your article is relevant, therefore increasing your click-through rates which can help improve rankings. 

Meta description best practices include:

  • Incorporating relevant keywords 
  • Take care to use unique content for every meta description
  • Ensure you spell everything correctly
  • Include a call to action if possible
  • Use words that correspond to the content that is on the page to accurately describe the context

Going back to Mary and her blog post about house cleaning, let’s assume the keyword phrase she is trying to rank for is “Cleaning Services.” The Meta Description needs to include an explanation that clicking the link will reveal an itemized list of the cleaning services the company provides.

Here’s an example of a possible Meta Description for Mary’s Services Page:

The search snippet will cut off anything over 160 characters. Since the title tag and meta description work together, we can use the meta description to include additional keywords that a potential customer is searching for. 

meta image

House Cleaning | Brevard County | Mary’s Cleaning Services

Whole-house cleaning, deep cleaning, and custom cleaning in Brevard County, FL. Read about the specific services we provide.

Below, we see the difference between a meta description where the character count stays within the limits and one that is too long. The meta description doesn’t help the page rank but may help searchers click on the link.

what not to do

When it comes to the ranking algorithm, there are multiple factors. Once your link appears in a search query you want to do everything you can to attract your target audience to click on your link and read your content. With page descriptions stick to clear, concise text that will help decision-makers know they can click on a link and schedule a call or buy a product.  

Reserve a descriptive title and meta description for a blog post rather than a core website page. This will decrease the chances of duplicate content and increase your opportunities to rank for search terms your ideal buyer is using.  

SEO is a multi-faceted strategy that requires attention to detail and continued education on industry best practices. If you are looking for support ensuring your website is implementing SEO best practices, contact us. SMA Marketing incorporates proven SEO methods specifically individualized for each client. Until then, Happy Optimizing!

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Editor’s Note: This article was originally published in October 2018 and has been updated with fresh content.

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