• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Marketing to Enterprise versus Small Business

Knowing who you are “talking” to is essential to creating a marketing strategy that works. Creating personas, breaking down the industry you are targeting, and knowing how to get your message in front of the right people are all important. The size of the business also has an impact. In this episode of the SMA Marketing Minute, we are going to talk about the differences between marketing to enterprise-level companies and smaller businesses and solopreneurs.

This week’s question comes from Jason Weeks.

I’m interested to hear marketers’ views on marketing to large scale enterprise versus small business and sole practitioner users.

Great question! Check out the video below to hear my answer, or read the transcript.

Can’t see the video?  Click here. 

Video Transcript:

Hey, what’s up everybody? In today’s episode, we’re going to be talking about the difference between marketing to an enterprise-level business or a smaller business or solopreneur. When you’re talking to an enterprise business, usually you have different point people and you’ve got to kind of figure out who is that decision maker in the corporation, because it’s the decision maker who is going to really be the one to pull the final trigger and say, “yes, let’s go with it.”

There are a couple ways you can do that. You can either try to target the decision maker as a whole or maybe you can target some of the influencers underneath that decision maker and above that decision maker to kind of put some pressure on them to make that decision. Price isn’t as big of an issue a lot of times when you’re talking to enterprise companies, but what is a big issue is effectiveness, return on investment and making sure that it’s going to get the company towards their goals in the long run.

For me, as an agency, when I’m positioning something to a larger business, I’m trying to talk about business growth and revenue over time and how this is going to bring more talent to the company and how what we do is going to just build the brand as a whole. I also want to make sure that I’m having that conversation with a decision maker because the decision maker is the one who is going to be able to actually say yes. A lot of times we market to the people underneath and we do a really good job, but we haven’t convinced the decision maker. If you don’t convince the decision maker, especially when you’re talking about enterprise level businesses, you’re not really going to go anywhere. You’re going to get a lot of following but you may not really get those sales that you want.

On the flip side, when you’re talking to a small business owner or a solopreneur, they usually are the decision maker. Their biggest issue is getting their money back and seeing a return and actually growing their business. For them, it’s a much bigger risk to buy something new, to try something new, because if it fails, it could really impact the health and the longevity of their business. When we’re talking to smaller businesses we want to make sure that we can connect with them on an emotional level and help them see that what we’re presenting to them, what we’re selling to them is actually going to make their life better. In order to do this well, your product actually has to do that, otherwise you’re just manipulating people and we don’t want to go there because that doesn’t help you. It doesn’t help anybody in the long run. If you have a product that you believe in and know that’s going to work really, really well, you just need to make sure that your story aligns with them.

You can have the same product and sell at an enterprise level, you can sell at a small business level, but your story is going to be different. Enterprise level, you’re talking to gatekeepers, decision makers. You’re trying to align with their needs and their pain points: how this is going to impact their job, help them move up the ladder and help them grow their business in their part of the company. For small business owners, you want to connect with them on an emotional level and show that, yes this is a costly investment, but this investment is going to help you grow your business. It’s going to help you make your business what you want it to be. Tell them a story that resonates with their dreams.

Those are kind of the two biggest differences I see when marketing at an enterprise level and a small business level. The difference between gatekeepers, the difference in pricing and the impacts on the companies big and small, are definitely different because of the cash flow and the capital.

I hope you like this episode of the SMA Marketing Minute. We’ll be back soon with another one. Thanks a lot for watching. Stay tuned.

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