• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Connecting Marketing, Sales and Services Produces Better Results

Today’s thriving businesses have one big thing in common. They collaborate. But, 39% of surveyed employees believe that people in their own organization don’t collaborate enough. It’s easy to continue to work the “way it’s always been done,” but in order to grow, adopting collaboration as a core tenant is essential.

In order to create a cohesive message across your company and its outreach efforts, collaboration is a must. None of this is new news. About 75% of employers rate teamwork and collaboration as “very important,” yet only 18% of employees get communication evaluations at their performance reviews. (Source)

Video Transcript:

Hey, thanks for checking out this video. If this is your first time watching or maybe you’ve been watching a while and haven’t yet hit subscribe, please do so now. We would love to have you join our community.

A lot of businesses are built like this: They’ve got their marketing. They’ve got their sales team. They’ve got service teams. And these teams are independent. They work in their own little spheres, in their own little silos. They’re doing the work and they’re doing the best to make sure that their job is getting done and getting done well.

Now this happens a lot in companies where they’re working in groups. The problem is, this often leads to miscommunication or no transfer of information between departments. I see this a lot when we come in with a little bit more mature businesses, where they’ve got a marketing team, and even in this marketing team, they’ve got division. First silo; web guys. And then here’s our more traditional marketing. And then over here is our content team. And the content team really needs to work with both traditional marketing and the web department, but they’re also doing their own little thing here. And then we have these we generation or demand generation teams.

And really, all these teams are working independently of one another, all for the same goal of marketing, which the goal of marketing is to send leads to sales. They go for sales to close those leads so that we can now service the client, provide the product, do customer service.

The problem with this traditional model and the way this is set up is there’s no transfer of information, as I said before. Marketing is learning a lot about the customers, about what they’re doing. But sales teams know a lot about customers because they’re interacting with customers each and every day. They understand the questions that they’re asking and the pain points they’re asking. Being able to share information between sales and marketing can be critical to making sure that the right leads are coming through and the right questions and pain points are being asked.

In the other way, sales can also help inform service because they can begin to uncover some of the things that are needed in the product that might not be there for and vice versa. Service can be saying, hey, this is something that our customers really love and they don’t know they’re going to love. Maybe this is something we can help educate them about.

Again, that can go back to marketing, and then sales and service can be connected. And what you end up doing is really creating the circle of synergy and connecting this is where each department is able to sit down and share what’s going on. When content and web and traditional and all the marketing units are working together, they’re going to have much more of a cohesive brand and a much more cohesive language in the way that they’re talking and presenting themselves both online or offline.

When they’re able to share some information from sales and sales is able to share stuff with marketing they’ll be able to work together. Now they can really target the pain points that the customers are having and be able to tell the story more completely. And when you bring in the service team, now you can begin to understand what’s happening on a customer level. Make sure that those customers are staying and that the marketing is beginning to generate stuff that’s going to delight the customers (if they’re nurturing customers all ready to stay longer).

Now this isn’t something that can just happen overnight. It’s a shift in culture. It’s really a shift in the way of doing your business. Instead of building like this, a more solid approach would be if we took the areas and made it more like a Venn diagram. Because you’re going to have independent things that you do. You’re going to have marketing over here, and they’re going to have stuff that they do. You’re going to have sales over here and you’re going to have service here.

But there’s going to be those places where there’s overlap between these different departments, and it’s the job of the business owners, the job of the entrepreneur if you’re setting up a new business, to define where these points of intersection are, and find new ways to build some collaboration between the teams. When you build collaboration between the teams, that’s when you’re going to be able to serve your customers better and provide really good content, make sure that people are going along the journey with you, beginning to love your brand, love your business, and be able to really build those deep interpersonal connections, which is why people stay around for the long haul.

If currently, you’re working in silos, I would challenge you to look closely. Map out where you overlap and begin to put a plan in place where you can help bring your teams together, increase collaboration, and overall increase the growth and health of your business. Until next time, Happy Marketing.

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