• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Marketing Personalization: Reaching Your Audience in Their Context

Ryan Shelley, CPBI

November 23, 2016

To effectively communicate your message, creating the right context is essential. Marketing Personalization has opened the door to more efficient online marketing by helping businesses create the right context on an individual level. As Millennials and Gen Z take over as the dominant groups driving the economy, marketing philosophy and tactics have to adapt to them. “Members of this new generation have an 8-second attention span, down from 12 seconds in 2000.” (Bloomberg) This is just one of the many trends that are pushing marketing technology to look for creative solutions to reach this new group of buyers. The winners will be the ones that embrace the change and cash in before it’s “mainstream.”

A few months ago I had the opportunity to speak at Florida Institute of Technology on the topic of marketing personalization. Being a Millennial myself, I have a passion for creating more human connections online. It was amazing to see the students responses to my presentation. It was as if they finally heard what they were hoping to hear. That marketing in the 21st century could be more connected, more real, more human.

With the rise of the internet came the ability to reach the world in an instant. But like all good things, there is always a downside. Much of the communication online is anonymous. Even when using social media, most people only share their “highlight” reels and very few create real connections. Technology continues to search for ways to make the internet more human because today’s users are craving connectedness.

Marketing isn’t about manipulation or deception. Good marketing is about telling a story that resonates with the audience you are trying to reach. It’s about unblurring the lines of miscommunication and being open and authentic. This is why content is so important and why so many businesses are pouring resources into content creation. But just creating content isn’t going to magically deliver results. In order for your content to have maximum impact, you must deliver the right piece of content, at the right time, to the right user. But how?

This is where the software comes in. No automation software is going to be able to create content for you. But what it can do is help you leverage your content better. Marketing Personalization software learns about your individual user’s needs, trends, and interests and then delivers the right content to them at the right time. It creates a customized experience for each user, helping them continue their own personal buyer’s journey.

Below is the presentation I gave at FIT. It’s an overview of Marketing Personalization, why it’s important and the impact it is having today.

Here are a few of the key points I want to drive home:

How do we differentiate our message without compromising our reach?

Better research: Understand not just the demographics of your target audience, but the psychographics as well. Strive to find the “why” behind their behavior.

Segment our segments: Hyper-segmentation helps us to deliver a more contextually appropriate message.

Personalize the experience:  This speaks to our emotional need to belong. It builds trust with your audience and helps build brand equity.

  • The difference from a generic “thank you” and a hand-written note.
  • More human experience.

The Impact of Personalization

Channels of delivery and the results:

  • Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.
  • Sixty percent of marketers struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial.
  • Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.
  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
    Source http://www.cmo.com/features/articles/2015/2/18/mind-blowing-stats-personalization.html

Marketing of the future will be based more on creating connections and relationships than traditional objectives.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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