• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart

Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I’ll share the 3 features that set marketing analytics apart web analytics. 


Video Transcript: 

Hey, what’s up, and welcome to Hack My Growth. In this episode, we’re going to be distinguishing the differences between web analytics and marketing analytics. All right, let’s go. Are you looking to grow your business, but you’re not sure where to start? That’s where we come in.

Hey, thanks for checking out this video. If this is your first time watching, or maybe you’ve been watching a while and you haven’t yet subscribed to the channel, we would love for you to do so now. Just go ahead and hit that subscriber button, and don’t forget to turn on alerts. That way you know each and every time we create new content for our channel.

So, like I said in the introduction, we’re going to be talking about the differences between web analytics and marketing analytics. Now, both of these, as you can see, fall under digital analytics, but they have very distinct purposes and their focuses are slightly different. A lot of businesses are using web analytics.

This is usually Google Analytics for most companies, and web analytics are a very powerful way to look at your page level behavior, your website behavior. These are things like your traffic and the sources of that traffic, bounce rates, percent of new visits, but again, everything inside the web analytics is focused at the page level. Yes, we do use some user data, you can do a lot of cool things, like interests or demographics, but the reality is you’re still looking at how those groups, or those user sets, those anonymous users, are interacting with a specific page, and how they’re moving from page to page.

But again, the biggest part of this is page level metrics. Now, marketing metrics are different than that. It’s looking at the metrics that are coming from all your different digital platforms. This is not only your website, but your lead generation programs, so your email marketing, your ads, your social media connections.

It’s going to be looking at those types of metrics, and these are coming from a number of different platforms, and what we do is we focus more now on the lead level, or the person level. So web analytics is focused on page, marketing analytics is focused on people. Now, as you can see, if you rely on web analytics, you’re going to get stuck, because you’re not going to know exactly what you’re doing across all your marketing channels. How are you social ads performing? How are your Google ads performing? How’s your email engagement? How is your native or your natural social, your organic, engagement with people going? And what are they doing?

Are they taking those next steps with you? Are they engaging with your business? Are they buying your product? Are they moving along the funnel? These are the things that you want to be able to understand, and the only way you’re going to do that is with marketing metrics. So what are the three core elements that separate marketing metrics?

Let’s get into that. The first thing is you need to have integration across all your channels. You need to be able to integrate between email, between social, between organic, between paid, and understanding how each one of those is working and how your leads are engaging with it? This is why a lot of people like to use these all in one platforms. Again, we do a lot of content here on HubSpot.

HubSpot is a great solution for integrating these different channels, and allowing you to see holistically how these channels are performing, as well as from lead engagement, all the way through the customer funnel, and to whose closing the most customers.

So the first step, it needs to integrate across all your digital channels. Another feature of marketing analytics is, it’s people-centric. Like we talked about before, it’s not focused on the page level, it’s focused on the person. How is the person moving through the funnel? What action did they take? What was their next step? How did they engage with you? How did they find you in the first place? Are they moving along the funnel?

And the third feature of marketing analytics is close loop reporting. You’re not going to be able to get closed loop reporting if you’re relying on web analytics, because you need to understand the person, how that person came into your business, the steps that they took, and did they close? A lot of times we’ll see companies that come in that are using web analytics, and they’re looking at their sources and saying, “We’re getting so much traffic from LinkedIn. We need to focus there.”

And LinkedIn is a great source, so I’m not saying this is what’s happening all the time, but if you dig down into the marketing data, which they haven’t been paying as much attention to, you’ll see LinkedIn is creating a lot of leads, but those leads aren’t qualified to buy their product. So they’re getting a lot of this top of the funnel attention, but it’s noise because those aren’t the people who are closing.

And then you could pull out another segment and say, “Okay, well, this is what we’re doing in Google ads, and these are the people we’re targeting and John Smith say this ad, took this action, and became a customer.” So with the marketing metrics, we’re allowed to see how somebody’s moved all the way through the funnel, and then we could calculate the cost, not only per lead, but also cost per acquisition, and understanding how the impact of that is being made on our business, and whether we’re investing in the right channels to drive new customers.

Marketing metrics is a very, very powerful tool, and it doesn’t have to be complex. Again, there’s a number of great tools out there. HubSpot just actually opened up their email tool. You can get a thousand emails a month through the tool now for free. So I highly recommend you checking out something like that. HubSpot is free to get started, that’s a really great one.

There’s plenty of other ones you could check out, out there as well, but at least it allows you to start understanding some marketing metrics, and starting to track individual people through the funnel. And then when you layer that on with how they act with your website, you can make some website optimizations as well. So this was the difference between web analytics and marketing analytics. If you’ve got any questions, please comment below, and thanks again for watching. And as always, Happy Marketing.

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