• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What Are LSI Keywords and Why Are They Important

When it comes to creating great content, context is key. The old days of obsessing over a single keyword are long gone. Today, 15% of searches every day are terms that have never been searched before. This means people are finding new and interesting ways to search for common issues. LSI keywords will help boost the contextuality of your content while also improving your search visibility.

What is an LSI Keyword?  LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google.  In short, they are keywords that are related to your main term. They help support your content and give it more context for both the search engines and your users. Learn more in the video below.

Video Transcript:

Hey, everybody, I’m Ryan Shelley, and today we’re going to be talking about keywords. But not just any keywords, we’re going to be talking about LSI Keywords and why they’re essential to your content marketing strategy and search engine optimization. Let’s go!

Thanks for joining us today and if you liked our videos in the past and you want to learn more about how to take your marketing the next level hit the subscribe button below. We publish new videos every Monday, and we’d loved to have you be part of our community.

So LSI Keywords. What are they and how do we use them? How do we find them? That is really probably some of the biggest questions you are thinking right now. Let’s understand a little bit about what LSI is and what it stands for. It stands for Latent Semantic Indexing. OK, that’s not very clear, right? So it’s actually a mathematical algorithm that helps understand the contextual connection between words. This is something that Google uses to understand the context of a piece of content and how words are related to one another.

So in the past people used to just use keyword stuffing all the time. If you wanted to rank for a certain term, you would just put that keyword in as many times as you could. As we know, Google figured that out. And they built ways to push back against people who are doing that. But they’ve also built ways to help understand content more naturally, and that’s the real key behind LSI.

It’s about understanding when people are talking about a specific category, things mean different things and people search for different words around a specific topic rather than just specific words over and over and over again.

You’ve probably heard that 15% of searches every day are brand new, terms that have never been searched before. But 75% of the search terms have been searched before. But they have usually been searched for a little differently. They have a search modifier added to them or have a different prefix or suffix.

LSI is helping Google better understand how all of our terms fit together in the grand scheme of things. To really break it down we’re talking about keywords that are related to keywords. And when you’re talking about using content, LSI keywords are going to be supporting keywords that are supporting your main focus and that core topic you’re going after. See, context is key when it comes to online marketing, to SEO or to any conversation you’re having even if it’s offline marketing. If you’re out of context, the message isn’t going to make sense. But if you can help build context around the message you can really help engage people without having to repeat the same thing over and over and over again.

So we’re going to do a couple of things. I’m going to show you a map, and then we’re going to look at a really cool tool that you can use. It’s free online to help you find these keywords. So you have a graph right here in the middle for marketing. Let’s say I’m writing a post generically about marketing, now I would probably never really go after that, but say it was for this instance. So some keywords are really long-term keywords, they’re supporting and related to marketing as a whole. Like “what is the definition of marketing,” “principles of marketing,”  “marketing strategy” and another one is “marketing ideas,” or another is “local search marketing.” But also this term down here, web design. Now that would make sense if my piece on marketing was focused a little bit more on the digital sphere. And now web design could actually be contextually appropriate because it has a lot to do with digital marketing and online marketing. So you can understand the relationship between web design and marketing.

All right that’s a brief example of doing it on the whiteboard. But now look at the really cool tool online that you can use absolutely free. Let’s get into it.

All right so here’s this cool little tool it’s called LSI Graph. Just type lsigraph.com into your browser, and it’s going to bring you to this page, and you can see there’s not a lot to it. There doesn’t need to be a lot to it because really we’re just asking this key generator to help us find some terms.

So let’s say you’re doing a YouTube video on LSI Keywords. You want to find some contextually appropriate terms around LSI keywords. Type it in here click recapture and generate. So what this tool is going to do, to define, it will show you some LSI terms that you can be used inside your content to help make it more contextually appropriate, more search-friendly and more user-friendly really! So you can see there’s a huge list here and you can just start going through these terms and including them, hopefully, to help you build some better content.

I mean the key around it, is not to find as many creative words for a site or whatever keyword you’re going for and stuff them in there. The goal is to help you get away from keyword stuffing and having to focus just on one term. It’s going to help you become more natural in your content. These tools can help you generate terms. So if you want to go even deeper, it may actually throw up a term that’s more appropriate to focus on. So it’s a really cool tool. From here you can do some of your own research to see how appropriate the words suggested are and make sure that it’s actually contextually appropriate.

Click the button down here. They’re going to give you a little bit more content. I got this free e-book which is great, but they also give a little bit more of an explanation around LSI keywords.

So I hope you found this helpful if you guys have any questions on LSI keywords, or if you are new to online marketing, please comment below. We’d love to help you out. And until next time happy marketing.

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