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An Inbound Approach to Improving your Long Tail SEO Lead Generation

Jun 4, 2015
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Inbound marketing and  Long Tail SEO Lead GenerationSince 2009, my inbound marketing agency has been helping clients in Central and North Florida generate news leads to their websites using SEO. SEO lead generation has changed so much in just the past 6 years and as the web gets more and more crowded, we must approach search differently. So how do you rank for terms that get traffic and generate leads without having the marketing budget of a fortune 500 company?

Good news! There is a ton of opportunity using long tail SEO to generate high quality leads. 

Download your copy of our free step-by-step guide to online marketing. 

As a local SEO consultant, I meet with businesses all the time looking to generate SEO leads. Most of the time these business owners want to rank for very broad and specific terms that have a ton of competition. The problem is, so does everyone else. In order to have success in search we have to think less like traditional marketers and use the inbound method to improve our search with long tail SEO lead generation. Let's discuss a few lead generation tips we can learn from inbound and implement them into our long tail search engine optimization. 

Do Your Homework!

Research will make or brake you. Understanding the terms people are searching for is essential to having success. You can use Google adwords keyword planner to see the traffic and competitiveness of the keywords you are looking to rank for.  It may be tempting to go after the broad terms because of the amount of traffic they are getting, but remember, your going up against the big guns when attacking those keywords. What we can do, is use this list to create our long-tail keywords that still have a good amount of traffic with a lot less competition.

Know Your Buyer Persona

When it comes to successful inbound marketing, knowing and understanding your buyer persona is essential. By knowing what problems and solutions our personas are looking for we can create more focused long-tail keywords which in return will help us generate more SEO leads. 

Learn how to create your own buyer personas with our free buyer persona template.

Optimize Around Your New Long Tail Keywords

One of the best lead generation tips I can give you as an inbound marketer is to optimize your content around long-tail keywords. From your sites pages and blog posts to content offers and landing pages, long-tail is the key to successful SEO lead generation. Take time and comb your site to make sure your content reflects your newly found attractive long tail keywords.

SEO begins by building a strong foundation. With out a solid base, the rest of your work is meaningless. Optimizing your site using long-tailed keywords in your on-page SEO is a must.

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Inbound marketing is all about connecting with and adding value to prospects. Do your research! This will help you better understand your buyer persona and enable you to better position your business as a trusted source of information online. By embracing these few inbound marketing concepts you will improve your long-tail SEO lead generation. If you are looking for a more comprehensive inbound marketing strategy for your business in Melbourne, Orlando or North Florida click here to set up a consultation.

 

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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