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Local SEO Strategy Last week I was able to share with the Melbourne Rotary Club about the power of digital marketing and how the inbound approach provides a much higher ROI for a much lower cost. I was honored to get to share with the members about my business and was excited about the response I received. What surprised me was the amount of questions I received on the topic of SEO for local business. That conversation sparked the topic for this blog. 

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Many of the members are local business owners here on the Space Coast. They, like most business owners, want to grow their brand and business and are always looking for ways to do that at a price that makes sense. While SEO has been around for years, it seems like more and more local businesses are starting to take notice. While the good ol' days of just link building and keyword stuffing are far behind us, SEO still matters. And for local businesses, having a local seo strategy can set you up for success long term. At Shelley Media Arts, one of the focal points of our business is helping local companies develop and implement a targeted local strategy. Here are 3 things we do to ensure we have success.

Keyword Research: 

Understanding what terms your ideal buyers are searching for is essential. You want to rank for keywords that will convert. But it's more than that. Too many local companies focus on very broad terms which are much harder to rank for. You need to narrow your approach. By going after long-tail keyword opportunities, you will get more targeted traffic which in return has a higher conversion rate. For local companies, add your city to make your long-tail keywords more locally targeted. 

Website Content:

When was the last time you read your website's content? Your content is the foundation to your local strategy. If you are a local business, your content should reflect that. It should be clear and focused and deliver value to those who come in contact with it. Focus your content around the long-tailed keywords you found during your research.

Local Directories:

These local directories play a big role in your strategy. Make sure that you have the correct information on ALL of the available sites. A great free resource to see how your local business is doing is available from MOZ Local.  By having the correct information and links to your website on listings like Google Business and Bing Local you not only get a great back link, but also a maps listing in the search results. Win, win!

Having a local SEO strategy can improve not only your search engine positioning, but also help drive targeted leads to your website. There are over 3.5 billion searches done on Google each day and statistics show that "60% of all organic clicks go to the organic top 3 search results." (Business2Community) So where is your business ranking? 

Local SEO scanner - Local SEO agency Melbourne FL

 

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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