• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Local SEO Explained

86% of consumers rely on the Internet to find local businesses and almost a third (29%) search for local businesses at least once a week. If your business is not showing up in the local search results, you’re missing out on a huge opportunity for potential business.

A strategic local SEO strategy can help your business differentiate itself and stand out from your competition. Keep reading to learn what local SEO is and why you may want to consider applying this strategy to your business right now.

What is Local SEO?

Local SEO is a highly effective way to market your local business online. It helps brick-and-mortar businesses promote their products and services to local customers while they’re searching for them online.

Unlike traditional SEO, local SEO involves making optimizations to your site to help it rank better for a targeted local audience. While a traditional SEO strategy gives you the opportunity to expand your reach to everyone across the web, local SEO focuses on a smaller geographic area. Local search encompasses common search terms such as:

  • Doctors near me
  • Lawyers near me
  • Plumber in [city name]
  • Salon in [city name]

When it comes to local search, there are different ranking factors in play. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.

Business listings lay the foundation of a solid local SEO strategy. Many small and local businesses miss out on attracting new customers simply because their listings and local citations are either non-existent or incorrect. To be successful, you must make sure your site and listings are optimized across the web. This will give your business more exposure on sites like Google Maps, Yelp, Facebook and more.

There are several other optimizations to be made for your site to rank in local SERPs. Here are just a few:

  • Maintaining your Google My Business page
  • Management of customer ratings and reviews
  • Consistent backlink outreach
  • Content creation
  • Website monitoring and maintenance
  • Social media promotion

Structured Data and Schema Markup for Local SEO

It’s important that the coding on your website matches the local listings that you are placing. Google bots need help understanding the context of your website content. One of the best ways to help your website rank is to make sure you have local information marked up correctly on website pages such as your About page and Contact page using structured data and schema markup. Technical SEO is something that often requires the help of a professional. It’s worth paying a little more when you build a website to have it set up properly the first time.

The Secret to Local SEO

Local SEO is critical if you want your business to stay relevant. If you want your site to show up in the local search results, you need to have a local SEO agency on your side that knows what it takes. Our team has helped dozens of local businesses get found by customers looking for their services. If you are ready to help your local business stand out from the rest, contact us today!

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