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Local SEO Explained

Dec 12, 2019
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Local SEO Explained

86% of consumers rely on the internet to find local business and almost a third (29%) search for local businesses at least once a week. If your business is not showing up in the local search results, you're missing out on a huge opportunity for potential business. 

A strategic local SEO strategy can help your business differentiate itself and stand out from your competition. Keep reading to learn what local SEO is and why you may want to consider applying this strategy to your business right now. 

What is Local SEO?

Local SEO is a highly effective way to market your local business online. It helps brick-and-mortar businesses promote their products and services to local customers while they’re searching for them online. 

Unlike traditional SEO, local SEO involves making optimizations to your site to help it rank better for a targeted local audience. While a traditional SEO strategy gives you the opportunity to expand your reach to everyone across the web, local SEO focuses on a smaller geographic area. Local search encompasses common search terms such as:

  • Doctors near me
  • Lawyers near me
  • Plumber in [city name]
  • Salon in [city name]

When it comes to local search, there are different ranking factors in play. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. 

Business listings lay the foundation of a solid local SEO strategy. Many small and local businesses miss out on attracting new customers simply because their listings and local citations are either non-existent or incorrect. To be successful, you must make sure your site and listings are optimized across the web. This will give your business more exposure on sites like Google Maps, Yelp, Facebook and more. 

There are several other optimizations to be made for your site to rank in local SERPs. Here are just a few:

  • Maintaining your Google My Business page
  • Management of customer ratings and reviews
  • Consistent backlink outreach
  • Content creation
  • Website monitoring and maintenance
  • Social media promotion

Structured Data and Schema Markup for Local SEO

It’s important that the coding on your website matches the local listings that you are placing. Google bots need help understanding the context of your website content. One of the best ways to help your website rank is to make sure you have local information marked up correctly on website pages such as your About page and Contact page using structured data and schema markup. Technical SEO is something that often requires the help of a professional. It’s worth paying a little more when you build a website to have it set up properly the first time. 

The Secret to Local SEO

Local SEO is critical if you want your business to stay relevant. If you want your site to show up in the local search results, you need to have a local SEO agency on your side that knows what it takes. Our team has helped dozens of local businesses get found by customers looking for their services. If you are ready to help your local business stand out from the rest, contact us today!

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Amanda Marra

By Amanda Marra

Amanda is an Inbound Strategist working from her home office in Port Orange, FL who is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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