• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Power of Branding for Local Business

Local business branding is one of the most important and misunderstood parts of any small business or organization. Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not.

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Building your brand is not just for large, multi-national companies but for small and local businesses as well. With new ways to connect with potential customers, the question you need to be asking is, “How do you set yourself apart in this over-saturated world of marketing?”

A company or business that has invested in developing strong branding will always rise above the noise and secure a larger piece of the market. So how can a local business improve its brand?

What Is Branding?

To ensure our brand connects with our intended audience, we must understand what “branding” is. There are many definitions and ideas about what a brand is. The truth is branding is not one thing or another, instead, it is composed of several parts. From visual identity, such as logo design, product design, and print marketing, to content creation, digital marketing, communication…and the list goes on.

A strong brand identity encompasses all areas of your business. However, your customer experience may be the most critical aspect of your branding. The key is to convey your message to potential customers clearly and compellingly at every touchpoint with your company. The consumer will form an impression of your brand by the way they interact with and experience it.

To unlock the full potential of your brand, you must clearly define it and live it. Below are three questions you should ask when developing a branding strategy for your local business.

3 Questions To Ask When Implementing Local Business Branding

Do People Clearly Understand Why Your Business Exists?

Local businesses must have a clear message that resonates with their target audience. A brand identity should represent the values of your business, and it should be easily recognizable in the local community. This can be achieved through local branding strategies such as local advertising campaigns, social media engagement, and community involvement initiatives.

With a strong local presence, local businesses can attract more customers, develop relationships with local stakeholders, and ultimately reach their goals. Local business branding can help create awareness in the local community about your brand, its values, and its purpose – helping people to really understand why your business exists. It is a great way to build trust between local consumers and businesses.

Is Your Brand Relevant to the Community You Serve?

The local business branding of a company is an important factor in determining its relevance to the local community. Engaging with customers, understanding their needs, and developing relationships with them are all critical components for successfully connecting with local communities.

To remain relevant and have a positive impact in local areas, businesses should focus on both digital and physical local branding initiatives. The brand’s message about its connection to the community must be reflected in its storefront and digital presence, including its website, Google Business Profile, and social media channels.

Additionally, businesses must be aware of local trends and tailor their local branding initiatives accordingly. Doing so will ensure that they stay in tune with local needs and remain relevant to local customers. Ultimately, businesses must connect within their communities and engage with local customers and community leaders to build a successful brand.

Are You Memorable?

Memorable local businesses stand out from the competition through effective branding. It’s not just about having a catchy name or logo, it’s about crafting an entire experience that customers can recognize and connect with. From your store design to the customer service you provide, every aspect of your local business should be finely tailored to create a memorable brand identity.

Investing in branding can help create a truly unique and unforgettable local business. By taking the time to develop a comprehensive local brand, you can ensure that customers are more likely to remember your business and choose it over your competitors. That’s why investing in local business branding is essential for any business looking to stand out from the crowd.

These are questions you must ask yourself as a business owner when re-working or developing your brand’s marketing plan. Get outside help. Sometimes we are so close to the task that our viewpoint is skewed.

Strong Brand Identity Attracts Customers

One of the best ways to retain and attract new customers is to build an emotional connection between you and them. This is done through branding. Branding speaks to the individual throughout the process of doing business with you as the business owner. From advertising materials to customer service to the quality of the product or services received, everything communicates to your ideal customer. When an emotional connection meets a rational need, your brand marketing strategy has done its job, and you will have satisfied customers.

Local business branding gives an advantage over direct competitors. Branding differentiates. By embracing the power of branding, you will become relevant and engaging, no matter your industry.

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Editor’s Note: This article was originally published on March 3, 2015, and has been updated with fresh content. 

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