• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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KPI Dashboard for Start-Ups

KPI Dashboard for Start Ups

Do you know if what you are doing to market and grow your startup is actually working? While ‘trusting your gut’ is essential in entrepreneurial success, trust alone can be fatal. By defining and tracking key performance indicators (KPIs), you can help ensure that you have a healthy return on investment and you are indeed headed in the right direction. Getting the results that matter to your startup’s success. And measuring your ROI accurately requires understanding your key metrics.

What Metrics Should I Measure?

The KPIs for your business may vary depending on the industry. However, there are some digital metrics that will help you make informed decisions about your digital marketing strategy. When selecting your key performance indicators, make sure they align with your business goals. 

Are you trying to determine how the majority of your qualified leads learn about your company? Your key indicators should focus on page views, leads, and returning visitors.

Here’s a List of a Few Top KPIs to Consider:

  1. Web Traffic Sources -The Web Traffic Sources metric evaluates the sources of website traffic and compares their effectiveness. The primary sources are direct, referral, and search, although campaigns like banner ads or paid search may also generate traffic.
  2. Leads – This is a person who has shown an interest in your company’s products or services.
  3. Unique Page Views – Unique Page Views refer to the total number of sessions where a particular page was viewed at least once.
  4. Cost per Lead– CPL is a digital marketing pricing model in which the advertiser agrees to pay a predetermined fee for each lead that is generated.
  5. Returning Visitors – This data point tracks users who come to your website more than once in a short window of time such as 30 days.
  6. Conversion Rate– A conversion rate involves increasing the proportion of users or website visitors who complete a desired action.
  7. Goal Completion Rate – The Goal Completion Rate (GCR) is a metric used to track the percentage of individuals who successfully complete a marketing goal, such as signing up for a trial or subscribing to a mailing list.
  8. Click-Through Rate – A Click-through rate is a metric used to gauge the effectiveness of online advertising campaigns and email marketing efforts. It measures the ratio of clicks on a specific link to the total number of users who view a webpage, email, or advertisement.
  9. Customer Acquisition Cost– A CAC or Customer acquisition cost refers to the expenses incurred by a business in securing a customer’s purchase of its products or services.
  10. Customer Lifetime Value– Customer lifetime value (CLV, or CLTV) is a measure of the projected revenue that a business can anticipate from a single customer account over the course of its relationship.

 It’s not only important to choose the correct KPIs, you also need to analyze them correctly. The quickest way to consistently measure KPIs is by setting up a dashboard template that isolates the data you’re looking at. 

Here are 5 Free KPI Dashboards to Consider

Google Analytics

Google Analytics is the source that every other dashboard will pull data from, so in many ways, it’s the easiest choice. However, it doesn’t allow you to filter data quickly. While other dashboards may provide a custom view, GA will give you everything. Another unique benefit of GA is that it provides real-time data. 

Google Looker Studio

Google Looker Studio, formerly named Google Data Studio, is an excellent option for someone who is comfortable setting up a custom dashboard. There are templates to select from. However, the platform can be a bit finicky, so it’s a good idea to read a few tutorials before diving in.


While Databox offers a much more seamless setup than Google Looker Studio, you get what you don’t pay for in that the metrics you can measure are limited. 


Airtable is a unique platform that is completely customizable. There are dashboard examples and templates available in the marketplace. This platform has enough space for you to create on “base” a social media dashboard and one for your website. However, you can choose to combine information as well.

Using dashboards and scorecards will help your startup track the numbers that matter most and drive your innovation in the right direction. If you’re in need of a discussion about KPIs or need help setting up a dashboard, send us a message.

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