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Are you keeping real when it comes to your social media marketing? Because of social media, small and mid-size businesses have the ability to get their message in front of thousands of people. It has somewhat evened the playing field between big companies and small ones and when done correctly can really help grow your business. The problem is many businesses forget the first rule of social media, BE SOCIAL! If you are not connecting and interacting, you are just creating more noise. While there are many ways to think about engagement and ways to get the most out of social, one of the simplest and most practical things to do is “Keep it Real.” The more we focus on the connection and the less we focus on promotion, the better off we all be. Check out this weeks SMA Marketing Minute as we discuss the power of keeping it real with social media marketing.


Video Transcript:

What’s up everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute. Today I want to talk about keeping it real. And keeping it real when it comes to our social media marketing. 

When you are posting stuff online, think about who you are posting it for. And don’t just post it and leave it out there, you know. This is something I’ve had to look at my own strategy with. Am I just posting too much? Am I posting too much on LinkedIn or Facebook? Or am I engaging with my followers? And the reality is, I’ve kind of made a push myself to be more real about it and engage with people and actually have conversations with them online. Whether is be Twitter, LinkedIn or Facebook even Google+ for that matter.

And the reason why, is that it’s about being real. Because on the other side of that screen is another human being that’s looking to connect; that’s looking to learn about you and maybe the products and services you have.  Or maybe just to connect with another person in the industry that they can bounce ideas off of.

And this is where social media really is magical. But it only works that way when we connect. When we keep it real and we are authentic in what we are doing, instead of just kinda posting, posting, posting, you know being a robot in the process, we make the process more human and starting to interact with people.

So no matter what your process is right now, I want to encourage you to look at it. And “Are you keeping it real?” Are you replying with the people commenting on your post? Are you interacting with the people who are following you, making sure that you share their stuff as well and adding value to their lives as well?

Social media marketing is a powerful, powerful tool, and done right and done with the purpose of connecting, will not only help grow your business, but also help grow you as a thought leader in your industry. 

So I hope you guys enjoyed this episode. Make sure that you’re keeping it real this week and throughout the year. And we will see you next week on the SMA Marketing Minute.

Happy Marketing.

creating the ultimate LinkedIn company page

About This Video Series:

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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