• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Is Instagram Worth Your Time?

So you’ve decided that it’s time to utilize social media to get the name of your business out there. Sure, people have already been doing this for over ten years, but starting now is better than not starting at all. First things first, you need to look at all the social channels and decide what is right for you. Knowing what channels have the best chance of reaching your audience is the easiest way to guarantee you aren’t wasting your time. As you scan over all your options, you will inevitably come upon Instagram and wonder if a channel comprised of almost nothing but images is worth your time.

A Picture Is Worth a Thousand Words, or at Least a Good Amount of Sales

Instagram, for those new to the game, is a social media network that allows users to like and share photos. Short descriptions which may include links can accompany these photos. Starting in 2010 Instagram has built a steady stream of followers. In fact, there are over 1 billion monthly active Instagram users, making it the 3rd most popular social media channel.

With that many users, there is a good chance you will find at least some of your customers on Instagram. But will your users find you?

Instagram: A More Even BattleField

Social Pilot best summarizes why Instagram is the preferred choice for brands. They point out that over 80% of users follow at least one brand and the algorithm that determines what users see on their news feeds is not as detrimental to businesses. So, this results in a significantly easier path to get your message in front of the right people.

Where To Begin?

So this sounds exciting, right? However, using any new social media network can feel overwhelming. The first step is to take time and set up your account correctly. You want to ensure that your brand is properly represented from the account name to the account bio. Once you have that done, you should find 10-12 accounts to follow. For these accounts, you should concentrate on other brands that you respect but are not in your industry.

As you start to follow more accounts, you will notice that their posts are now available on your news feed. Take time to study how they post, what they post, and how many likes and comments they get. Learning from the best never hurts.

Once you have a good idea of how things work start creating your own posts. Keep in mind that your first post does not need to be a home run. Aim to take a good photo, apply a filter if needed and write a well-thought-out description.

As you start to post more, you will build up followers. At this point, you will want to begin to utilize the hottest feature Instagram has to offer, stories.

Telling a Story

The trendiest feature in all of Instagram is the story feature which allows users to post pictures separate from their regular posts that disappear after 24 hours. Brands love this feature because it allows them to make multiple posts a day without bombarding anyone’s feed. A typical user will see that the brand has updated their story and they will quickly click through it. I always recommend adding to your story 2-3 pictures at a time, whereas I would usually not recommend creating more than two traditional posts a day.

Later.com recommends utilizing some of the newest sticker features in conjunction with your story. These are overlays that can make each image more interactive by adding a poll or a question to it. Getting your users to engage with your posts will help that post leave a more lasting impact.

Ready, Set, Go

There is a lot to take in; I get it. Hopefully, you feel comfortable enough to ease into it. However, if you need some more clarification or would like to let the pros handle it then reach out to us. The team at SMA is here to help.

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