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Why You Should Invest In a Writer

Jun 28, 2017
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As a football coach, my husband often encounters students who want to pursue coaching as a career. When they ask for advice he begins by asking “Why do you want to coach?” This is followed by the question “Is there anything else in the world you would rather do than coach?” If the answer is yes he almost always suggests they pursue the other option. This might lead you to think that he hates his career choice, but it’s just the opposite. 18 years of experience has only increased his love of the game and challenged him to strive to be the best coach on and off the field he can be. But, even with his successes, our lifestyle has its challenges.

In fact, most coaching families will tell you it is a sacrifice to continue.  The thing about sustaining a football career is that you have to love what you do, because if you don’t, you will quit or burn out when the road gets bumpy. A coach can’t help but coach. It’s just who they are. When you encounter an excellent coach you will realize their passion for developing and challenging athletes to performing at the best of their ability goes beyond the scoreboard.

As a business owner you can probably relate to my husband. You know that even a bumpy road won’t deter you from pursuing your passion when you have the right why. When your business is about more than just making a lot of money you know success is achieved when your product or service helps people as it has been created to do. Unfortunately business passion doesn’t always translate to reaching the customers you need to reach in order to sustain things. That is where expanding your client reach comes in.

Having a business blog is a proven technique to increase your reach. A blog attached to your business website enables you to have an ongoing conversation with your clients and potential clients. I love this Hubspot blog which highlights many of the business benefits of having a blog.

Just because you agree you should have a blog for your business doesn’t mean you are the person to execute things. Not everyone loves writing, nor has the time to create quality content. Blogging is just like coaching or owning a business. If you don’t love creating blog content that helps your business, it is going to cause you frustration and headaches, and as a business owner you have plenty of those already.

Delegation is something we all do. Just like any other aspect of your business, your blog needs to be delegated to the right person, or it’s not going to be the effective tool you desire.

So, what do you do when you want the benefits of blogging without pulling your hair out? You invest in a team member with a passion for writing. Whether someone is willing to claim the title “writer” or not, there are attributes someone who blogs or writes has that are unique. Having a team member who is passionate about the process of writing is the key to having the business blog you need.

In the blog post The Heart of a Writer: A Glimpse Behind the Words You Read Jean Bloom breaks down several traits of a passionate writer.

Writers Can’t Not Write

Jean said, “I know many writers absolutely must put their thoughts and stories in writing.” I too know many writers who can’t not write. I fall into this category. As a business owner this can be a benefit to you because your writer will think of things to write about that you may miss.

Because a writer wants to write they are always thinking of things to write about. They may be inspired by something you say in a staff meeting, or a conversation with a client about your company. Further, a writer who is on your team wants to see you succeed, so they will be willing to write on the subjects you delegate to them.

Many writers have a love of learning. They are genuinely interested in learning about your business even if it’s something they have no experience in. This can offer an additional asset to you. In-house “fresh eyes” on your business can help you see things that need to be explained more clearly.

Writers Care About Their Readers

Writers take the time to make sure their content will meet the needs of their audience. This is another huge benefit to a business, because they will take the time to make sure the content they present for a business blog is relevant and helpful.

Writers will strive to understand a business’ clientele and will work to learn the language that will make content feel familiar. This may take some of the time from other business teammates to explain their roles in the company, or even their perspective on a situation.

The goal will always be to create content that is for the readers, and since those readers are clients or potential clients this can be an asset to any company.

Writers Care About the Message

Writers take care with each word that is typed. They strive to make sure a message is clear to everyone, not just field experts. They focus on the details of writing like considering how a post flows. Writers take the time to explore how a subject is being presented.

Writers understand that tone can be attached to certain phrases and unintentionally make a person feel intimidated by a business process or product. They also understand that people will discover a business or website at different stages in their search process. They can create content that will appeal to buyers at different stages in the buying process as well as reach a wide audience.

Having a writer on your team can be a huge asset. Leaving the development of blog content in the hands of someone who can’t help but write, who cares about the reader, and the message will free up the rest of your team members to focus on their team roles and will let your website work harder for you without additional time expended.

Don’t have a writer on your team yet? Don’t stress! There are many freelance options that can be utilized. Let us help you find the best match for your needs.

 

For content tips check out these blog posts:

Creating Content Your Buyers Actually Want to Read

How to Write Headlines Like a Boss

The Power of Storytelling

Busy Business Owner

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Beth Walker

By Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.

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