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          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

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          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

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          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

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          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

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          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Increase Your Search Visibility with 3 Twitter SEO Tips

SMA Marketing Team

November 19, 2020

    Many brands use Twitter to send out company news and updates. What these companies may not realize is this social media platform can also be used to increase your search visibility.

    How to Use Twitter for SEO

    Having a Twitter account for your brand is a great way for customers to stay up-to-date on what’s going on with your business. Optimizing your Twitter account will allow you to reach more potential customers so they can learn about your business. Social media may not be a direct ranking factor, but it does have an impact on your Google search visibility.

    3 Ways to Boost Search Presence with Twitter

    Here are the three best practices for Twitter SEO:

    Optimize Your Display Name and Bio

    When creating or editing your brand’s Twitter account, it may be hard to create a username or Twitter handle that reads exactly like the brand name. If you have to get creative with your handle, don’t panic. Even if someone is already using your preferred Twitter handle, you can still have the display name represent your business.

    Your display name should be your business or brand name. When indexing Twitter profiles, Google reads the display name and username as the title tag. This is the meta data that shows up as the blue, linked text in Google search results.

    Take time to craft your Twitter bio carefully. It should include relevant keywords, hashtags, and a link to your website. The bio section is indexed as the meta description for your Twitter profile page. The meta description is the block of text underneath the title tag on the Google search results page.

    Leverage the Twitter Carousel

    When a person or brand’s Twitter shows up in search results, there may be three boxes with their recent tweets that appear as well. This is the Twitter Carousel.

    The most useful part of the carousel is that it simply takes up more space on the results page, making the listing eye-catching to the user. It also gives your users a chance to see what your Twitter feed looks like without having to click through.

    Unfortunately, having the carousel appear for a brand account isn’t as simple as adjusting a setting. The secret to having the carousel appear for your brand account is to have an active Twitter account with users regularly interacting. Google will notice users interacting with your account, which triggers its algorithm to index your tweet and display it as a search result. While this may be easier for big brands, algorithms don’t play favorites. Any account with activity has a chance of appearing in a carousel, even a smaller business.

    Use Hashtags

    The high-level definition of a hashtag is: “a metadata tag that is prefaced by the hash symbol, #. Hashtags are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme.” Hashtags appear for topics trending worldwide, allowing your brand an opportunity to be seen by more users when including trending hashtags in your tweets. Staying engaged with trending topics is one of the easiest ways to create engagement with users, which leads to the chance of having a Twitter Carousel in search results.

    There is one rule to remember when using hashtags: only use relevant hashtags. The hashtags you use in a tweet should be relevant to the content of the tweet itself, and preferably relevant to your brand. Keep an eye out for trending topics that involve keywords for your business.

    If you have any questions regarding Twitter SEO or how to improve search visibility for your business, reach out to us! For tips on social media lead prospecting, download our free guide.

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