Recently I was putting together some furniture for my sons room. The furniture claimed to come with every tool I needed to get the job done in a timely fashion. When I opened the box I was less than impressed with the "tool" of choice they provided for me. Instead of doing it the hard way, I went to my work bench and grab my 18v electric drill and a few other choice tools and took care of the job my way. By taking advantage of better tools I already had I was able to finished the job more effectively and with less frustration.
Your business already has a number of inbound marketing tools at its disposal to increase your brand exposure and generate leads. Let's take a look at a few simple ways to increase your brands visibility and generate leads using some great free tools you already have!
This can be a very power branding and inbound marketing tool when used correctly. There are a few best practices you need to remember to really take advantage of this great tool. First, use a custom domain for your email address. Chances are your business already has a website domain, but if you don't you can get one for around $10 - $20 a year. We recommend 1and1. Having a custom domain email address gives your email more weight and helps establish your brand to your reader. Second, your email needs to add value to those who receive it. If you currently email blast your contact list with sales offers, chances are they are going to ignore your email or mark you as spam. Email is a great way to connect with you contacts in a more personal way and add value to them by offering helpful information that will improve the quality of their interaction with your brand. Lastly, create a better email signature. Add a picture, social media follow links and a link to your website.
PRO TIP: Add a "p.s." section under your email with a CTA.
Your companies website may be the most important asset you have. Most new leads will visit your website before they ever call or step foot into your place of business. As a full service inbound agency, we create websites that give the users an experience that furthers them along the buyers journey. Having a website that clearly and creativity promotes your brand and how you solve your prospects problems is a powerful tool for turning visitors into leads.
PRO TIP: Using "Calls-to-action" on your Home page and services page will help you nurture your visitors into leads. Find more website pro tips here.
This powerful, and not to mention free, tool gives your business access to countless number of people looking for your services. Social media is a great way for your business to connect to your leads in a real and relevant way. One thing businesses need to remember is that it is called "social media" for a reason. Engage and add value to you followers to build trust. Use the 10-4-1 rule. For every 15 post, 10 should be informative, 4 can be product or service related and 1 can be more sales driven.
PRO TIP: Social prospecting is a way to generate leads directly from social media. To help make the process easier we have a free workbook for you.
The practice of Inbound marketing is all about connecting businesses to their desired buyer persona in order to covert them into delighted customers. The main focus is all about communicating and exceeding expectations. Using these 3 simple inbound marketing tools already available to you will help your business create meaningful conversations and delight your current customers into promoters. As always we love to hear your thoughts. Comment below and let us know what you think.
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