Traditional forms of marketing like TV commercials, direct mail, and print advertising have been losing their effectiveness for years. Our culture has become so accustomed to being marketed to, that we have learned to just ignore it. What makes matters worse is these forms of outreach are extremely expensive, making the risk even greater for smaller businesses trying to get their name out. After decades of doing the same thing with diminishing results, something had to change. Inbound Marketing was born out of this need for something different. Instead of interrupting people's lives with unwanted messages, the goal of inbound is to engage and attract people by offering answers to their questions. But what happens when we lose focus on our primary goal as inbound marketers? In order to make sure we maintain our focus, let’s take a crash course in inbound marketing etiquette.
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