• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Customer Relation Lessons I’ve Learned From Our Newborn

5 Customer Relation Lessons I've Learned From Our Newborn

This year has been pretty amazing. The single most epic moment of the year happened on May 1, as my wife and I welcomed our second son in the world. Kids are pretty amazing. They are so small and fragile, yet they have the ability to single-handedly change your schedule and priorities.  As I was rocking him to sleep one night, I realized the lessons this little guy was teaching me about myself had profound implications for my inbound marketing agency and how we delight and serve our new and current clients. So, I wanted to share a few of the customer relation lessons my new little guy has been teaching me.

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Building relationships are at the core of our inbound marketing agency. For a relationship to work, clear communication between two or more people is essential. My son is almost 3 weeks old. He can’t talk, but he can definitely communicate. He lets us know when he needs something, and he lets us know right away! When it comes to delivering inbound services for my clients, communication is also key. Below are 5 customer relation lessons I believe can help our businesses to create better relationships, which in return, will allow us to deliver better services.

1. A Schedule Makes It Easier

My wife is a master at this! She has the superhuman ability to get our boys on a schedule that makes all of our lives a whole lot easier. They sleep when we sleep and they are awake when we are awake. This allows us to capitalize on the time we have together. Since we now have 2 under 2, it also allows us to spend quality time with both of our boys. The same goes for our businesses. Make sure we schedule times to connect with our clients. If you’re like me, you’ve got 1000 things on your mind and your to-do list. Setting a schedule on your calendar app will help a ton! (If you don’t have a calendar app on your devices it’s time to upgrade, like yesterday)

2. Bonding Is Important

The first few weeks at home with a new baby are all about bonding. We are introducing them into our world and making sure they are happy and comfortable. One thing we do to bond with our clients is spent face-to-face time with them, especially in the early stages. This allows us to get to know each other and build trust. Trust is the key factor in long-term business relationships. How well do you know your clients? Do you understand their pain points and how your services are helping solve those issues?

3. Early Effort is Worth It In The Long Run

Bringing home a new baby is a lot of work, and to be completely honest, my wife’s part is way harder than mine. But we both agree it’s worth it! Taking time to do things right for our clients upfront helps both parties in the long run. Do the little things well and the big things will be easier.

Tweet: Do the little things well and the big things will be easier. @shelleymediaart

4. Teach Them To Crawl First

Sometimes we get so excited to deliver to our new clients we speed the process up. But we need to ask ourselves, is this a really good approach? Before our first son could walk, he had to crawl. It was an important part of the development process. The same goes for our clients. The promise is in the process. Take your time and do it right. Don’t over-promise and under-deliver. As an inbound marketing agency, our goal is sustainable long-term success.

Tweet: The promise is in the process. – @shelleymediaart

5. Blowouts Happen. Clean Them Up Quickly

I hate to end with such a negative point, but it’s true. Sometimes things just go wrong. How we handle the “blowouts” is important. The longer you wait to address and clean up the mess, the worse off both parties will be. No matter who is “right”,  take the high road. Address confrontation quickly and calmly and get to a solution that benefits both sides.

As a dad of now two, I have come to realize there’s a lot to still learn. I’m sure the next few years will give me a ton of blogging content and truth be told, I’m a little nervous to see what I learn during the teenage years. We must never forget: the sale isn’t the end, it’s just the beginning. We must nurture our new and current clients and position our agencies and businesses as problem solvers working to ensure they meet their goals. These 5 simple customer relation lessons will help build trust and mutually beneficial relationships for years to come.

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