• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why Inbound Automation Software is Worth the Investment

Marketing your business online takes a lot more than just a blog and being active on social. Companies that succeed do so by creating relationships and then nurturing those relationships into customers. This shift in consumer behavior has led to the rise of what we call “inbound marketing.” Unlike traditional marketing which pushes people toward products and services, inbound seeks to pull people towards their services by educating and engaging people where they are. Inbound is comprised of a number of tactics and strategies such as SEO, social media marketing, SEM, blogging, lead nurturing, and more. The power of inbound comes through connecting all your efforts and focusing them on a single goal. This is why using an all-in-one automation software is crucial for your success and delivering the best ROI.

Thanks to the internet, there are tons of marketing tools that will help you market smarter. Free tools like Google Analytics, MailChimp, and Hootsuite are great for helping companies on a budget deliver the best content to their audience. While these tools are great, jumping back and forth between them can be time-consuming and result in lost data and opportunities. This is why we recommend using an all-in-one marketing platform like HubSpot. Not only do you get all the tools you need, but they are also connected with one another. This allows you to see the big picture more clearly and to know in greater detail what works and what doesn’t. For the purpose of this post, we will show you how HubSpot, our automation tool of choice, can help your business deliver better results with Inbound.

Why are the tools necessary?

Time is money. When you or the agency you are working with has to jump from tool to tool it takes more time. But that’s not the only thing that takes more time. If you choose not to use an all-in-one software, comparing metrics and data is much more time-consuming and oftentimes less accurate. If you or the agency you’ve hired has to do this manually it will take hours just to run a report. HubSpot’s tools track your users as they interact with your business across a variety of channels. This helps you see how they are actually interacting with your brand and which mediums are most effective. The best part, it’s done for you in real-time. No need to run multiple reports and try to piece them together. HubSpot saves you time and money.

The cost of automation software is usually the biggest hurdle for business owners. I get it. When I took the leap with HubSpot it was truly a leap of faith. But after being in the online marketing industry for more than 6 years at that time, I knew I needed better tools if I was going to reach my full potential. The tools won’t do the work for you, but they do help you work smarter. When you purchase HubSpot, you are making an investment. You are buying some of the smartest marketing tools on the web and you’re actually getting a great deal. If you went out and paid separately for all the insights you get from HubSpot you’d be paying well over $10k a month.

Ok, so it can save you time and money, but what about results? After all, if the ROI is not significantly better why buy in? In my own business, we’ve seen our revenue increase by over 540% in the past 18 months using the Hubspot platform. Our clients have seen on average a 140% increase in traffic and a 432% increase in the number of leads generated through their website since partnering with us and using HubSpot. We aren’t the only agency seeing these types of results.

In a case study done by overgovideo.com, companies not using HubSpot saw an average increase of 170% in organic traffic after one year, whereas those using HubSpot saw an average organic traffic increase of 590%. B2B clients not using HubSpot saw an average of 8 leads per month, whereas those using HubSpot averaged 18 leads per month. B2C clients not using HubSpot saw an average of 18 leads per month, whereas those using HubSpot received an average of 71 leads per month.

Can it be done without the tool?

This is a question I get asked often and the simple answer is yes. But if you look at the reasons above you may want to rethink trying without an all-in-one automation tool. HubSpot put together a great piece of content called “Frankenspot.” It gives you a detailed explanation of how to build an inbound marketing platform using WordPress. You can read the full post here.

After all is said and done, if you shoot for the middle-of-the-road products you can pull off a “kind of like” HubSpot system for a little more than $600 a month. But you also aren’t getting all of the tools with that option. So sure, you can do it for a lower software cost, but you will also end up with subpar results.

How to choose the right solution?

Choosing the right automation solution for your business is a pretty in-depth decision. Every business is different in more ways than one. Factors like industry, leadership, goals, and customer base all need to be factored in. Most automation software comes with the basics. The common feature set in marketing automation includes:

  • Email marketing
  • Landing pages
  • Lead management
  • CRM integration
  • Social marketing
  • Analytics and reporting

What sets the major automation platforms apart is price, industries, and customized internal tools. Here are a few links where you can compare HubSpot against its top competition.

HubSpot vs Marketo

HubSpot vs Pardot

The easiest thing to see is that HubSpot is recommended by its users 98% of the time compared to Marketo’s 79% and Pardot’s 80%. Of all the major players, HubSpot is also the most affordable. What I enjoy as a marketer and agency owner is that HubSpot is easy to use. My clients can get in there and learn what they need to know with relative ease. By far what sets them apart is their ecosystem. With over 18,000 customers, 2,900 Agency Partners, 145k members on Inbound.org, and the annual INBOUND conference – there is an abundance of people and resources to seek out when looking for help or just to find out more about HubSpot.

When it comes to having success when marketing your business online, you must have a good strategy and the passion to keep going when things get murky. Inbound marketing is about long-term growth and building brand equity over time. In order to see better results faster, having the right tools in your toolbox can really help. This is why we’ve invested in and used automation software. No, it can’t do you work for you, but it can help you work smarter.

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