I see it all the time, from businesses to organizations, they all believe the same lie and struggle to get to where they want to go. What’s the lie? “In order to grow you must expand your reach by offering more and doing more.” Sounds legit, but if you research the best and most forward-thinking organizations in the world, they all have one thing in common… A focused, narrow approach! The same holds true when it comes to your SEO and online marketing efforts. Narrowing your approach will be the difference between success and getting stuck on page 2.
So let’s look at 3 areas that will help you narrow your approach and increase your SEO efforts!
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Table of Contents
How to Narrow Your Marketing Approach
With billions of people online and millions of companies competing for ranking positions, it can be overwhelming. But by narrowing your approach, you can have great success in your SEO and online branding efforts!
Clear Focus
As stated above, a clear focus will set you apart. To make sure you have a clear focus, you need to start by setting a goal or mission statement. Having a clear vision will force you to focus your efforts. There are so many good things out there, and it can be tempting to want to get involved with all of them. But let me ask you this? Will you give up some good things in order to create space to do great things? By having a clear focus, you will set yourself up for long-term success. The hard part will be maintaining your focus, but with some discipline, you can do it. Opportunities will come, and they may seem good, but you must ensure they align with your overall goals before engaging with them.
Long-Tailed Approach
Finding the right keywords to target in your SEO campaign is essential. Often companies look at broad keywords that seem appealing because they have a ton of traffic and searches. But remember…”More searches = More problems.” By narrowing the keywords you target by going after long-tail keywords, you will have a much greater chance of ranking and driving focused traffic to our sites. Long-tail keywords are less competitive and often yield much more qualified traffic as well!
Content in Context
You’ve probably heard it a thousand times, content is king! But I think this phrase should be revised a little bit. Content in the right context is king. Using the two tips from above, we can create content that not only informs but also converts leads into SQLs (sales-qualified leads). Create new content often and ensure you are writing for your specific persona. Stay focused and write around well-researched long-tail keywords.
By modeling the approach of successful SEO and online branding campaigns, we can also duplicate the success they have. We don’t have to reach for what seems like a “good” opportunity. Instead, when we narrow our approach and stay focused, we will see quick wins and more qualified traffic to our sites.
Here is a quick recap for you:
- Clear Focus: Set and define goals to stay on track.
- Long-Tailed Approach: Use long-tail keywords to target traffic for which your site can compete.
- Content in Context: Write with the reader in mind. Use the other two tips to help structure your content.
