• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Improve Your SEO & Online Branding by Narrowing Your Approach

Improve Your SEO & Online Branding by Narrowing Your Approach

I see it all the time, from businesses to organizations, they all believe the same lie and struggle to get to where they want to go. What’s the lie? “In order to grow you must expand your reach by offering more and doing more.” Sounds legit, but if you research the best and most forward-thinking organizations in the world, they all have one thing in common… A focused, narrow approach! The same holds true when it comes to your SEO and online marketing efforts. Narrowing your approach will be the difference between success and getting stuck on page 2.

So let’s look at 3 areas that will help you narrow your approach and increase your SEO efforts!

Related Posts:

Tweet: “The road to success is very narrow but the road to failure is widely open so be careful with the path you take in life.  @KHiNDOMKiNG”

How to Narrow Your Marketing Approach

With billions of people online and millions of companies competing for ranking positions, it can be overwhelming. But by narrowing your approach, you can have great success in your SEO and online branding efforts!

Clear Focus

As stated above, a clear focus will set you apart. To make sure you have a clear focus, you need to start by setting a goal or mission statement. Having a clear vision will force you to focus your efforts. There are so many good things out there, and it can be tempting to want to get involved with all of them. But let me ask you this? Will you give up some good things in order to create space to do great things? By having a clear focus, you will set yourself up for long-term success. The hard part will be maintaining your focus, but with some discipline, you can do it. Opportunities will come, and they may seem good, but you must ensure they align with your overall goals before engaging with them.

Long-Tailed Approach

Finding the right keywords to target in your SEO campaign is essential. Often companies look at broad keywords that seem appealing because they have a ton of traffic and searches. But remember…”More searches = More problems.” By narrowing the keywords you target by going after long-tail keywords, you will have a much greater chance of ranking and driving focused traffic to our sites. Long-tail keywords are less competitive and often yield much more qualified traffic as well!

Long Tail Keywords SEO

Content in Context

You’ve probably heard it a thousand times, content is king! But I think this phrase should be revised a little bit. Content in the right context is king. Using the two tips from above, we can create content that not only informs but also converts leads into SQLs (sales-qualified leads). Create new content often and ensure you are writing for your specific persona. Stay focused and write around well-researched long-tail keywords.

Tweet: If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results. @TonyRobbins

By modeling the approach of successful SEO and online branding campaigns, we can also duplicate the success they have. We don’t have to reach for what seems like a “good” opportunity. Instead, when we narrow our approach and stay focused, we will see quick wins and more qualified traffic to our sites.

Here is a quick recap for you:

  • Clear Focus: Set and define goals to stay on track.
  • Long-Tailed Approach: Use long-tail keywords to target traffic for which your site can compete.
  • Content in Context: Write with the reader in mind. Use the other two tips to help structure your content.

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