• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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4 Ways to Improve Your Facebook Business Page SEO

    4 Ways to Improve Your Facebook Business Page SEO

    In the year 2023, it’s almost unheard of for an organization not to have a Facebook Business Page.  However, while most businesses have a page set up, they don’t necessarily have it optimized. Facebook page SEO is the key to increasing organic traffic to both your Facebook Business Page and your website. This powerful tool will increase your connections with your target audience when you fully optimize your page and provide the best user experience possible.

    Optimizing Your Facebook Business Page

    In order for your potential customers to find you, you must increase your organic visibility both on Facebook and in search engines. For this to happen, use these four best practices for improving the search engine optimization (SEO) on your Facebook Business Page.

    Create a Custom Username and Vanity URL

    One of the easiest ways for people to find your Facebook Business Page is with a custom URL. If you haven’t already done this, the process is simple. The username should be simple and concise. Once the username is created, the default URL given when you created the page will change to a vanity URL with your custom username.

    For example, “www.facebook.com/pages/smamarketing/857469375913” would change to www.facebook.com/gosmamarketing“.

    Add a Custom CTA Button to the Header

    Business profile pages have the option to encourage loyal customers to sign up for a newsletter, call now, or send a message directly from the header. To enable this function, set up a custom CTA button via the page settings.

    Update About Page Information 

    Your About page has two sections. A short summary at the top will function similarly to a meta description. Below this, you have space for a story. Consider what information will improve your customer experience and include it on your About Page.

    While you may not be interested in elevating your social media presence for a massive audience, you can still use your page to direct people to your store or website. Make sure users can find updated and correct information when they visit your Facebook Business Page. The correct business hours, address, website, and phone number will help increase organic visibility. Google crawls this information and indexes it for local SEO purposes.

    Use Relevant Keywords

    Using the Facebook search feature, spend time looking for businesses similar to yours using search terms you believe your target audience uses to find you. Take note of the keywords you use that bring up competing businesses.

    After completing SEO keyword research, place the terms and phrases within your Facebook Business Page. These target keywords should be naturally placed within the copy of the about and description section, notes, photo and video captions, and the headline.

    Facebook Business Page Aesthetics

    Once a user finds your Facebook Business Page, your page should keep them there. In addition to optimizing your business page for search, use these tips to optimize your page for better branding and more conversions.

    • Set your logo as your profile picture
    • Set a featured image that conveys your brand image
    • Respond to and manage reviews
    • Monitor messages
    • Post new content consistently, such as blog posts, images, and videos
    • Link your website and other social media profiles to your page

    It’s important to leverage social media in your digital marketing strategy. There is a large, attentive audience on social media platforms all day, every day – you just have to make sure they find you. In addition to Facebook, you can optimize other social media platforms like LinkedIn and Youtube for higher-quality traffic.

    For more tips on social media marketing and finding new leads, download our free ebook and learn more about how Facebook Ads will help your page visibility!

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