In the year 2020, it’s almost unheard of for an organization not to have a Facebook Business Page. However, while most businesses have a page set up, they don’t necessarily have it optimized. Facebook page SEO is the key to increasing organic traffic to both your Facebook Business Page and your website.

Optimizing Your Facebook Business Page

In order for your potential customers to find you, you must increase your organic visibility both on Facebook and in search engines. For this to happen, use these four best practices for improving the SEO on your Facebook Business Page.

Create a Custom Username and Vanity URL

One of the easiest ways for people to find your Facebook Business Page is with a custom username and vanity URL. If you haven’t already done this, the process is simple. The username should be simple and concise. Once the username is created, the default URL given when you created the page will change to a vanity URL with your custom username. For example, “www.facebook.com/pages/smamarketing/857469375913” would change to www.facebook.com/gosmamarketing”.

Update Business Information

Make sure users are seeing updated and correct information when they visit your Facebook Business Page. The correct business hours, address, website, and phone number will help increase organic visibility. Google crawls this information and indexes it for local SEO purposes.

Use Keywords

After completing keyword research, place keywords and keyword phrases within your Facebook Business Page. These keywords should be naturally placed within the copy of the about and description section, notes, photo and video captions, and the headline.

Include Backlinks

Backlinks are the backbone of SEO. To optimize your Facebook Business Page with backlinks, add links to your page in your blog posts and on your website. Influencer marketing is another strategy for creating backlinks to your Facebook Business Page.

Facebook Business Page Aesthetics

Once a user finds your Facebook Business Page, your page should keep them there. In addition to optimizing your business page for search, use these tips to optimize your page for better branding and more conversions.

• Set your logo as your profile picture
• Set a featured image that conveys your brand image
• Add a call-to-action button
• Respond to and manage reviews
• Monitor messages
• Post new content consistently

It’s important to leverage social media in your digital marketing strategy. There is a large, attentive audience on social media platforms all day, every day - you just have to make sure they find you. In addition to Facebook, you can optimize other social media platforms like, LinkedIn and Youtube.

For more tips on social media marketing and finding new leads, download our free ebook!