4 Ways to Improve Your Facebook Business Page SEO

In the year 2023, it’s almost unheard of for an organization not to have a Facebook Business Page.  However, while most businesses have a page set up, they don’t necessarily have it optimized. Facebook page SEO is the key to increasing organic traffic to both your Facebook Business Page and your website. This powerful tool will increase your connections with your target audience when you fully optimize your page and provide the best user experience possible.

Optimizing Your Facebook Business Page

In order for your potential customers to find you, you must increase your organic visibility both on Facebook and in search engines. For this to happen, use these four best practices for improving the search engine optimization (SEO) on your Facebook Business Page.

Create a Custom Username and Vanity URL

One of the easiest ways for people to find your Facebook Business Page is with a custom URL. If you haven’t already done this, the process is simple. The username should be simple and concise. Once the username is created, the default URL given when you created the page will change to a vanity URL with your custom username.

For example, “www.facebook.com/pages/smamarketing/857469375913” would change to www.facebook.com/gosmamarketing“.

Add a Custom CTA Button to the Header

Business profile pages have the option to encourage loyal customers to sign up for a newsletter, call now, or send a message directly from the header. To enable this function, set up a custom CTA button via the page settings.

Update About Page Information 

Your About page has two sections. A short summary at the top will function similarly to a meta description. Below this, you have space for a story. Consider what information will improve your customer experience and include it on your About Page.

While you may not be interested in elevating your social media presence for a massive audience, you can still use your page to direct people to your store or website. Make sure users can find updated and correct information when they visit your Facebook Business Page. The correct business hours, address, website, and phone number will help increase organic visibility. Google crawls this information and indexes it for local SEO purposes.

Use Relevant Keywords

Using the Facebook search feature, spend time looking for businesses similar to yours using search terms you believe your target audience uses to find you. Take note of the keywords you use that bring up competing businesses.

After completing SEO keyword research, place the terms and phrases within your Facebook Business Page. These target keywords should be naturally placed within the copy of the about and description section, notes, photo and video captions, and the headline.

Facebook Business Page Aesthetics

Once a user finds your Facebook Business Page, your page should keep them there. In addition to optimizing your business page for search, use these tips to optimize your page for better branding and more conversions.

• Set your logo as your profile picture
• Set a featured image that conveys your brand image
• Respond to and manage reviews
• Monitor messages
• Post new content consistently, such as blog posts, images, and videos
• Link your website and other social media profiles to your page

It’s important to leverage social media in your digital marketing strategy. There is a large, attentive audience on social media platforms all day, every day – you just have to make sure they find you. In addition to Facebook, you can optimize other social media platforms like LinkedIn and Youtube for higher-quality traffic.

For more tips on social media marketing and finding new leads, download our free ebook and learn more about how Facebook Ads will help your page visibility!