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Hubspot SEO Hacks to Boost Your Inbound Marketing Strategy

Mar 23, 2016
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Hubspot SEO HacksWhen it comes to building and executing an effective inbound marketing strategy, SEO is a core piece to generating the right traffic to your site. If you are a Hubspot user, you already understand the need for quality tools. But like with most software, we don’t always use them to their full potential. Let’s take a look at a few Hubspot SEO hacks that can help boost your inbound marketing strategy.

Having a solid SEO strategy is essential to all four phases of inbound marketing. Many times, SEO is as seen as solely an “attract” phase tactic. But did you know that “81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, 'they’ll find you.'" – (Social Media Today). This means having an SEO strategy that targets leads at all levels of the buyer's journey is a must! So let’s look at how Hubspot can help you maximize all four phases of your inbound marketing strategy with the help of SEO. 

On Page Optimization

If your on page structure is a mess or confusing you can’t expect to rank. For beginners and pro’s alike, having a solid on-page optimization tool is a great way to make sure that you cover your bases. Hubspot’s page performance tool will help you identify on page SEO issues. Once you make the necessary updates, click refresh page data to see if you’ve fixed all the issues. 

Hubspot On Page SEO Hacks

SEO Pro Hack

This page has some other tools that often get overlooked. On the left-hand side there are links to dig further into the on page SEO metrics of your site.   

  • Ranked Keywords: This will show you a break down of all the keywords a particular page is ranking for. This will help you see if you are meeting your SEO goals. If there are keywords you think you should be ranking for and they are not showing up here, you can refocus your strategy to get some traffic from those terms.
  • Inbound Links: Links are the back-bone to any SEO strategy. Knowing who links to your site is important. With years and years of black-white SEOs gaming the system using unethical linking technics, Google fought back in a big way with the release of Penguin in 2013.

    Many site owners were crushed by this update because they were lead astray by their SEO company. Scanning your pages and understanding who links to you and why will help you make sure that you have contextually relevant links to your site pages.  
  • CTAs: Calls-To-Action are essential in converting your SEO leads into customers. This tool will let you know if you have any CTA’s on your page. Make sure that your page has at least one CTA. But don’t over do it!
  • Internal Links: This is one of the most common on-page SEO issues I see. Having a clean and clear internal linking structure not only helps Google and the other crawlers understand your page, it also helps users stay and find the information they are looking for.

    This tool also helps you find broken links as well. Broken links give the perception that you don’t care about your site and can turn visitors away. 

Image Optimization

Images are a powerful way to engage users. According to Life Learn, “When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” (Source)

Hubspot SEO image Optimization

While images are powerful for the people using your site, sadly crawlers have very little idea what the image is, unless we tell them. Inside the page tools in Hubspot, you can click on an image. This will open a small box that has some basic information on the image's size, justification and has a two links to edit the image; options and spacing.

Clicking the options links will open a small box where you can add the all important ALT text. Use your keywords to describe the image so that when the search engines crawl your page they will know what the image is and how it fits with your content.

SEO Pro Hack 

If you want to give more information about the image and score some points with the search engines, add your keywords to the image file name. Hubspot makes this super easy to change if you didn’t add your keywords prior to upload.

  • Under "Content" -->  "File Manager" you will see a list of all of your uploaded items.
  • Find the image using the search box or by scrolling though your library.
  • Click the gear Icon to the right and select rename.
  • Rename the item using a descriptive keyword and save.

Hubspot SEO image Optimization

Just to be safe, go find out where that image is and make sure that it not only changed on the page, but that the image is still working. Sometimes renaming an image can break the link, so you just want to be sure everything is working.

Download the Ultimate SEO check here and build a strong SEO foundation for your website.

Keyword Research

Determining what keywords to rank for is crucial to developing an SEO strategy that actually drives traffic. Too many site owners spend way too much time focusing on terms that get little to no traffic.

Download our keyword research template and start targeting the right keywords and grow your traffic.

While there are a number of great keyword research tools like Google Adword’s Keyword planning tool, SEMrush and more, Hubspot makes keyword research much easier for those just getting started. But the tool does have some great features for SEO pros as well.

Under reports, select Keywords. The top will give you a breakdown of all the terms you are ranking for in the top 3, the top 10, the amount of contacts from organic in the last 30 days and the amount of organic traffic in the past 30 days.

SEO Pro Hack

They keyword tool will also break down your keywords into ranking opportunities, conversion opportunities, long tailed opportunities and competitors.    

Hubspot SEO Keyword Research

  • Ranking Opportunities: This will show you where you are close to breaking the first page and can help you focus on the terms that will drive traffic to your site in the short term.
  • Conversion Opportunities: These are terms that have converted and have the potential to be better revenue drivers for your business. Again, keyword research should be about terms that drive more than traffic, but business as well.
  • Long Tailed Opportunities: Too many site owners try to tackle broad keywords. This is a big mistake. They are more competitive and extremely hard to rank for. Use the long tailed opportunity tool to give you terms that you can run in the keyword research tool. 

                                  - Once you’ve found a term, click “add keywords.”
                                  - Inside the keyword research tool click “get suggestions.”
                                  - Paste in your broad keyword and click get “get suggestions” again.
                                  - Look for long term keywords that have some decent traffic and add them to your campaign.

    After this, the tool will then pull other data like monthly searches, competiveness and your current ranking for that keyword.
  • Competitor Keywords: The idea here is to help you go after your competitors on the keywords that matter most to you. This is a great way to see how you compare and where there are some opportunities for you to create content. Make sure you have a blog post or webpage optimized for your keywords.

Competitive Research

Staying inside the “Reports” section of Hubspot, let’s take a look at the competitor’s tool. This tool will show you how you stack up against the competition. Add your competitor’s URLs and this tool will give you insight into their marketing grade, traffic rank, the number of indexed pages and how many sites links to them.

SEO Pro Hack

Want to learn more about your competitors? For this we actually need to head over to http://sitealerts.com/. This is another tool from Hubspot and can give you a ton of extra information about your competition.

Just add the URL you want to learn more about into the field and let the tool go to work! You will get data on social referrals and traffic sources as well as the Hubspot marketing grade.

Hubspot SEO Research.png

But the real bonus of using Site Alerts is the referring sites section. This will show how links refer traffic to your competitors and gives you a good idea of sites you can target for promotion. 

SEO is the cornerstone to effective inbound marketing. In order to drive better and more targeted leads into your marketing and sales funnels, you have to first get them to your site. Having the right tool isn’t enough to accomplish that. You also need to know how to use your tools to maximize reach. Hubspot is known for it’s powerful automation, but inside this great software is some helpful SEO tools as well. Now go drive some more traffic!

how to inbound marketing campaign

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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