• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Write Your Website’s About Page (Hint: It’s Not About You)

What’s one of the first pages you click on when visiting a website for the first time? I’ll bet it’s the About page. You want to know more about the person or business so you can judge whether or not to spend your precious time on their site or give them your business.

If you’ve tried to write an About page for your website you know that it’s not as easy as it seems. We want to make a great first impression. It’s one of the most visited pages on blogs and business websites. No pressure there!

Writing an About page is often where website owners get writer’s block. They think they have to write a glowing, witty, and engaging blurb about themselves. That’s difficult for most people. Stay with me here; I’m about to let you off the hook.

When I started my website last summer, I struggled with how to write my About page. After scouring the web for a few examples of About pages, one thing became crystal clear. A compelling About page isn’t about the website owner or their business.

The good news is that knowing that fact will make it easier to write your About page. Your website’s About page isn’t about you, so you don’t have to write things that you think will impress your audience. It’s about your readers or your ideal customers. Some websites get this right and the ones that don’t are missing the point.

Your website’s About page is where you tell your readers that what you offer is the best option to solve THEIR problems. Your About page isn’t about you; it’s about THEM.

What Your Website’s About Page Isn’t About

Let’s begin with what an About page isn’t about. It’s not about you, your experience, your training and education, your family, or how many cats you have. Your readers don’t want to read your life story. If you have a business site, you don’t want the converse either where it’s all business. Your About page shouldn’t begin with “We are a company that specializes in‚Ķ”

You want to welcome your readers into your world and build a relationship with them. Let your personality or your company’s voice come through in your writing. If your About page is all “I, I, I,” you’re missing a huge opportunity to tell your readers how you can help them and build their trust.

Elements of a Great About Page

Have you heard of the “feel, felt, found” method of communicating? It’s particularly useful in sales. It goes like this: “I know how you feel. I felt the same way. Here’s what I found.” A stellar About page begins with empathizing with your readers. What problem did you experience that you have in common with your readers? How did it make you feel? How did you know you had to find a solution to the problem? What solution worked best and why? You’re telling your story, but in a way that’s relatable to your audience.

You are the hero of the story, and they are the benefactors of your unique solution to their problem. Talk about yourself, but in the context of how your services or product serves them and meets their needs.

What to Include in Your Website’s About Page

Your About page is your opportunity to build an authentic connection with your readers and potential customers. Write in your own unique voice. People like to do business with real people they know, like, and trust. Here’s your chance to build the foundation for that relationship. Share your story in a compelling way and make it easy for them to connect with you further.

Here are a few key elements your website’s About page should include:

  • Begin with being human and relatable
  • Tell the story of the problem you and your readers have
  • Share how you developed the solution to their problem
  • Add social proof and testimonials of how you’ve helped others
  • Include social media follow buttons and contact form
  • Include your photo and full name

One last tip that may or may not be common sense – Title the page About and make sure that you’re using About on your website’s menu. Don’t make people work hard to find it.

Now you have a few tips on how to write your website’s About page. Let us know if this makes it easier for you to write yours or if you’ve taken a look at your current About page and tweaked it to make it more relevant to your audience and their needs. We’d love to hear how this has helped you so drop us a comment below.

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