• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Win the Blog Battle

How to Win the Blog Battle

I started blogging in 2005. My husband and I were living several hours from our families, and I was pregnant with our first child who also happened to be the first grandchild. We were both working full time, and I was exhausted from repeating the same information over and over with every ultrasound appointment. I decided the best way to keep things fair for everyone was to develop a central location for communication. Unedited pictures, a few comments, and an Amazon Wish List link were included.

A lot has changed since my first blog, beginning with the fact that the blog itself no longer exists and instead has been turned into digital photo books. Blogging has become an avenue for creative expression. It is still a central location for communication, but my audience has expanded. As a bonus, my blog has become a small source of income and has been a bridge to receiving free products and meeting amazing people with similar passions.

There have been some major shifts in blogging since 2005, and I’ve found that for every blog that starts, two end due to overwhelmed or frustrated writers who feel they have lost the battle for readers. The blog battle I’m discussing today is about more than the number of your readers. It’s the one that causes you to consider changing your blog content and causes you to lose your voice, writing about topics you aren’t that interested in but seem popular. And worse of all, the battle that causes you to convince yourself to give up on blogging.

Here’s How to Win the Blog Battle:

Define Your Audience

When I was blogging for our extended families, my audience was easily defined. But it’s not always that way, and this isn’t something that should be rushed. Let’s say you are passionate about knitting and you find that your friends are always asking you for help. You decide to start a blog where the most common questions are answered about knitting.

Your friends love your content so much they share it, and eventually, you find that your audience has grown well beyond your friend group. That’s awesome because you are helping hundreds of people with knitting.

If you aren’t careful, you could find yourself caught up in the common blogging trap of focusing too much on social media engagement. Often when this happens bloggers find themselves writing on subjects they think might get the most social media shares, even if they are out of context for the blog’s main subject matter. I’ve had friends who have had devotional blogs begin featuring grocery store sales as a way to draw in a larger audience.

Resist this urge! Remember that your friends were the original personas. Not only that, they appreciated your efforts so much they shared your blog with their friends. Your readers came to you for a reason. You are a resource to them.

Ultimately, you should be writing about a subject you are passionate about. And if one post resonates with an audience more than another it doesn’t mean that other post won’t catch the attention you feel it deserves later on.

Quality Over Quantity

If you are working a full-time job in addition to maintaining a blog you are likely to find yourself short on time in different seasons. It might be tempting to take a break for a few months, but I suggest you consider a different option.

Develop a schedule that works for you all the time, and stick with it. There is nothing wrong with posting once a week on your blog. I know many people are posting several times a week, and that’s certainly a great option for continuing to keep fresh content in front of your audience, but it’s most important that you create quality content.

If you know that it’s realistic to create one high-quality blog post a week, then that is your goal. When you find yourself inspired and you write three posts in the time it normally takes you to write one, take advantage of it! Schedule those posts out to give yourself a cushion moving forward, or save them to be scheduled for the times when you are on vacation or sick.

Set SMART Goals

In addition to setting a reasonable schedule for posting content, having specific goals will help you keep the right perspective on your blog. With a knitting blog, one goal you might set is to develop partnerships or sponsorship with a yarn brand. This is a great goal, but having that be something that happens in the first month of blogging is unreasonable.

Take time to develop both long-term and short-term goals for your blog. I re-evaluate my goals seasonally, to coincide with what my calendar looks like in the next few months. Sometimes they are on par, other times goals need to be adjusted.

For more information on SMART goals check out this post.

Don’t Forget the Details

At one time, for a select audience, I was able to get away with blog posts that contained spelling errors, vague references, and had a lack of keyword focus. It didn’t matter how bad my posts were, the star of the blog was my son, and the audience was his grandparents and great-grandparents.

Now, with over 1 Billion blogs in circulation, it’s impossible to ignore the details of content marketing, even for a personal blog. Your audience and Google will need help finding you amongst the noise. Taking the time to make sure you have a great title and meta descriptions are key steps to incorporate. An eye catching image will draw attention on social. Incorporating the step of posting on social will help your readers share your blog posts easily.

Remember Why You Started

Most of the time a writer’s blogging battle happens internally. Focusing on the wrong metrics can allow an unnecessary frustration to develop. Taking the time to incorporate some SEO as well as remembering who your persona is can reduce and possibly eliminate the stress induced battle altogether. Take time to set some SMART goals and remember to leave time with each post to focus on the details that will make your blog great. Above all else, give yourself grace and don’t give up! You are helping your audience whether they tell you every time you write or not. Your voice is important, and your blog is worth the fight.

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