• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to use LinkedIn for Marketing Your Business

Ryan Shelley, CPBI

June 19, 2015

So you want to know how to use LinkedIn for marketing but not sure how to start? Your business’s success on LinkedIn begins and ends with your business profile page.  By having an optimized and focused LinkedIn business page, you can create a platform to both connect and prospect for new business and employees. To help you get the most out of your LinkedIn business page we will walk through 7 steps. These steps will ensure you get the most out of your LinkedIn marketing strategy.

To learn more about creating your LinkedIn Company page download our free visual guide here.

So you know you need a LinkedIn business page, but now what? This social media platform has become a hub for businesses looking to connect with other businesses. In order to stand out from the crowd and use your page effectively in marketing with LinkedIn, it needs to be optimized. So let’s walk through the 7 steps to set up your page for optimum exposure and success in using LinkedIn for business marketing.

#1 Company Overview

“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.” ~ LinkedIn. 

Following the guidelines set by LinkedIn you have the ability to add keywords into both the description and ‚Äòspecialties’ section. This will help increase the visibility of your page for people looking for your services. Remember, think long-tail keywords. They have less competition and more targeted traffic. Learn more about using long-tail keywords in your SEO strategy here.

#2 Logo & Banner

“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.” ~ LinkedIn. 

Building your branding is the most powerful thing you can do for your businesses marketing efforts. When thinking about your brand and how you want it to be perceived on social media, you must remember everything communicates. Colors, design, the flow of your banner… everything will communicate something to the viewer. Be intentional and make sure that it reflects your business in a positive way.

#3 Careers Page

“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.” ~ LinkedIn.

That’s a huge cut in cost! Branding is powerful. By using multi-media you can promote your brand and separate yourself from the competition. Prospective employees are looking to work for companies that make a connection with them. Video gives you a way to open the conversion on your end in a more personal way.

#4 Showcase Pages

“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.” ~ LinkedIn.

Does your business offer unique services? By creating showcase pages you can ‚Äòshowcase’ your skills on a dedicated page. This allows you to elaborate on your company’s message, promote your brand and add value by establishing your page as a trusted source.

#5 Featured Groups

“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.”‚ÄîLinkedIn.

Are you a part of an industry leading group on LinkedIn? Show it off! Using featured groups establishes you as a trusted source and builds credit with both prospects and potential new hires.

#6 Company Updates

“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.”‚ÄîLinkedIn.

Too many businesses forget the first rule of social media‚Ķ ‚ÄòBe social’. If you try to sell, sell, sell you will kill your LinkedIn marketing efforts. Ask questions, share helpful industry-related content and your company blog posts as well. (If you’re not blogging, you should be!)

#7 Page Analytics

“Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.” ~ LinkedIn.

Getting the statistics and understanding what they mean is essential when using LinkedIn for marketing. Page analytics will give you a better idea of what is working and what’s not. This will help you focus your marketing efforts and help you spend time on things that are working and stop doing the things that aren’t.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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