• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Use Behavior Flow in Google Analytics

Ever wonder how your user navigates through your website? Google Analytics Behavior Flow lets you see how your users use your site and what content keeps them engaged. In the video below, I’ll do an overview of the tools so you can start using it today.

Video Transcript:

Hey, welcome to another episode of Wednesday Workshops. In this episode, we’re going to be taking a look at how to leverage Google’s behavior flow to better understand how our users move through our website.

Google Analytics Is an Extremely Powerful Tool

Google Analytics is an extremely powerful marketing analytics tool. Most marketers, and most site owners probably don’t leverage it to the full capabilities that it has the offer. Honestly, there’s a lot that this tool can do and sometimes it can feel so overwhelming that people just use some basic stuff and maybe stay out of it.

As we all know, if you’re using Google Analytics, this is what your homepage looks like. You’ve got some high-level audience metrics, traffic metrics, country metrics, and time of day. They really try to pull out the high-level numbers here for you to help you better understand how people are moving through your website. Some of the cool stuff that it has are these insights right here. It’s going to use some artificial intelligence to pull out some anomalies to help you better understand what your traffic is doing.

Google Analytics and Behavior Flow

But for the purpose of this video, what we want to look at is behavior and more importantly behavior flow. This is not the entire indication of how your users are leveraging your site, but what it is very helpful in doing is understanding which content leads somebody to move to another piece of content. To find behavior flow we’ll go to the behaviors tab and click behavior flow. This is a visualization of your traffic.

As you’ll see up here, you can toggle how much time you want to look at these. Let’s say we just want to look at the last 30 days and apply it. This is going to tell us a couple of things. It’s going to tell us the landing page. Where do people land on, that starting session that they had, and then what are the interactions that they took throughout their journey?

The landing pages, the specific pages where they went and it’s pulling out the most visited page and then down there and then just a group of pages. Then over here in the starting page is going to look at the number of sessions moving through. So what you can do is begin to see at a very high level the types of content that are driving people to your page. The blog content is one that we see a lot for us. We do a lot of content. We try to help and educate and share what we’re learning with other people and hopefully, they can get some use out of it as well.

Analyze the Information

One of the things that we notice is if you go to this blog tab, which is our home blog, we have about a 95% drop off. This is an area that we can work on to see which type of content can we push people into maybe deeper content. A lot of people are finding our sites through very specific blog articles or they’re coming in through the homepage.

As you could see from the homepage, I can highlight traffic here. I can highlight traffic through any one of these and I can begin to see what flows. They land on the homepage and after the homepage, they either visit the blog or contact us, inbound marketing, or one of these other 43 pages. If I want to know what those pages are, I can click on group details and it will tell me these are the pages that people are going to the most, at least for the last 30 days.

I can start to see after that, where they go. As you can see here, once they’ve come to the homepage and they’ve gone deeper, our drop-offs get a little bit better. Now the amount of traffic is shorter, but the people who have taken interaction and taken a step in, typically tend to continue to move through and continue to take action. This is very helpful for you when you’re looking at which content is important.

Look at What Attracts People

I’ll see from my homepage, our inbound marketing services attract people. People are also attracted to our resources and our solutions and our blog. As they continue to take steps they begin to look at other things that we also do. This can be helpful, like I said, in understanding the content that works well, but also to expose some opportunities. For instance, if I look at my blog, I can say, all right people are coming through my blog.

Now if they get to a specific topic, the through traffic’s almost 75% but I’ve lost so many people here at the top. What are some ways that I can show more topics to move people from that blog homepage into something that they’re really interested in learning about?

I can start to do some experimentation and help improve the flow in the user experience of my website and keep them on my website longer. Behavior flow is a visualization tool, but when you break it down, it can be very helpful to understand what people are doing.

You can also use this segment filter and you can create your own segments or you can do things like use one of these pre-made ones, like organic traffic. I can see the difference between all users versus organic traffic users. Let’s say I want to see how organic traffic moves through my site and is it any different. As we can see there are some slight differences in the metrics and still a lot of the same pages because organic is most of our traffic, but at the same time, we can also begin to see how each channel performs against one another to better understand our users and where they’re coming from and the types of content that they find engaging for themselves.

This was an overview of behavior flow and how to start using the tool. If you have any questions, please comment below. If you’ve got any other insights using this tool, we would love to continue that conversation so please share those with us as well. And until next time, Happy Marketing.

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