• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

How to Optimize Your LinkedIn Profile for SEO

    LinkedIn is a great social media platform for professionals to network and make connections. It’s also a vital platform for businesses to use to increase brand awareness and communicate with their audience. Many people don’t realize LinkedIn is also a dynamic resource that is indexed and frequently crawled by Google. Because of this, it’s important that you optimize your personal LinkedIn profile, as well as your organization’s LinkedIn page.

    Why You Need SEO for Your LinkedIn Profile

    Just like search engine optimization for your website, optimizing your LinkedIn profile and pages can help increase your search visibility. Optimized profiles and pages will appear in search results, creating leads, and leading to conversions. LinkedIn optimization allows you to build connections with like-minded professionals in your industry, as well as attract clients.

    7 Ways to Implement LinkedIn SEO

    In an effort to rank higher and create connections, follow these seven steps to optimize your LinkedIn profile and company page.

    1. Include keywords

    Just like SEO for your website, your LinkedIn profile and page should include keywords that your target audience is using in search. Once you’ve done your keyword research, you should be implementing these terms throughout the copy of your LinkedIn page. Keywords should be in the following sections:

    • Tagline
    • About
    • Experience
    • Skills

    LinkedIn recommends including additional sections in your profile as well. By adding more sections, you can add additional keywords and keyword phrases your target audiences are using when they search for your products and services. Consider leveraging the Accomplishments or Featured sections if you haven’t already.

    2. Customize your LinkedIn Profile URL

    LinkedIn allows you to create a custom URL for your LinkedIn profile. A LinkedIn profile or business page with a customized URL will rank higher in organic search results when users are searching for your name or organization. LinkedIn walks you through how to customize the URL for your personal profile or your company page.

    3. Name your profile picture and banner image

    Thinking about uploading a new headshot or background photo to your LinkedIn page? Before you upload, rename the image to include your name or relevant keywords. Google will index these images so your face or company logo will appear in image search results.

    4. Create backlinks

    Backlinks are the core of SEO and Google’s algorithm for page rank. Create backlinks from your LinkedIn profile by linking it in your blog posts or on your website. Link your profile in the author section of your blog or link your company page within the copy of your website.

    5. Publish optimized content

    LinkedIn articles and native videos are pushed to more users’ eyes by LinkedIn’s algorithm. According to Search Engine Land, this content is likely to be seen by three to four times as many people as a shared article or blog post. Because of this, this content should include keywords and be optimized for SEO. Don’t forget to include a call-to-action within the LinkedIn article or in the video post to drive traffic to your website.

    6. Update frequently

    One of the most important parts of LinkedIn SEO is being consistent with posting updates. In order for Google to have new information to crawl, you have to add more content often. LinkedIn is a great platform to share your content marketing materials like blogs, case studies, guides, and ebooks. LinkedIn articles can be utilized to repurpose blog content, but beware of posting duplicate content.

    7. Check analytics

    To ensure your optimization efforts are working, be sure to check the data. LinkedIn provides analytic reports for both personal profiles and company pages. These analytics show the number of profile views, search appearances, and post views that your LinkedIn profile received. LinkedIn tracks the number of new followers, post impressions, and unique visitors. Don’t forget to track conversions as well. Check Google Analytics to determine how many of your leads are coming to your website from your LinkedIn profile or page.

    When you approach optimizing your LinkedIn pages using these seven steps, Google will index your page in ways that will benefit you and your company. Use relevant keywords and phrases, publish original content, and analyze the data. For more help with SEO on your social media, website, or blog, download our free SEO checklist.

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