• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How To Leverage Constraints to Grow Your Business

Constraints are all around us, the problem is they are often very hard to spot. Instead of allowing them to hold us back, we can leverage our constraints to help catapult our business into a whole new level of growth. In the episode of the SMA Marketing Minute we will take a look at 3 common constraints business owners face and question we can ask ourselves to begin to leverage them to our advantage.

Video Transcript:

Hey, what’s up everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute.

Today I want to talk about constraints and more importantly how can we leverage the constraints that we all ready have, to help grow our business and take it to the next level. For many small and mid-size business owners we wear to many hats, right? We’re trying to do everything. We’re the marketing department. We’re the sales department. We are the book keepers. We have to run the day-to-day operations of the business. And really what happens is that we either burn out, or our business never really grows because we have nowhere to grow, we can’t scale, there is only so much of us.

So the first constraint I want to look at is limited time, where we really try to pack everything, or as much as we can, into our day and our business ends up consuming our lives.  But what if we started asking questions about our time? What if we started asking ourselves, “Should we do this?” “Is this something that is worth our time?” and if not, how can we get rid of it. How can we pass it on?

Another constraint we face is limited persuasion and how much ability and authority do we have to make the change we want to see. Maybe we’re not the CEO of the company, but we are running a franchise, and we want to see something different about our franchise. What’s our authority? What’s our power of persuasion and how can we develop a better story that will speak to those people who have the ultimate authority to make those changes?

The next kind of constraint that is kind of always against us is money, right. Now money can be a really powerful tool if we use it in the right ways. So understanding how to use money effectively but also looking for ways around spending money, that’s one way to leverage a constraint. To find a way around the constraint. So, what are some things that are costing you money, that are maybe not returning much on that investment and what are some areas in which you can find freemium plugins or support options in order to help you grow your business?

In order to get yourself from where you are to where you are going, you need to start asking yourself different questions and challenge the way you are doing things. This even applies to marketing. What are some things that you are doing right now that you just shouldn’t be doing? Things that you can pass on to somebody who can do them better for you. And what are the things you want to do in order to see your business grow? Look at the constraints you have, I want to challenge you to dig onto them and ask yourself, what’s holding you back and what can you do to start moving forward to actually scale and grow your business?

Well that was this week’s episode of the SMA Marketing Minute. Hope you guys like it and if you have any questions please let us know in the comment box below.  We’d love to keep the conversation going!

Have a great week and Happy Marketing!

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