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How to Grow Your Business Using Social Media

Jul 29, 2015
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GROWING YOUR BUSINESS with social mediaSocial media is one of the most powerful tools any business has in today’s world. Just think about it, with a few clicks we have instant access to billions of people.  But as Peter Parker's Uncle would say, “With great power comes great responsibility.” So how can small businesses use social media to effectively grow their audience and business?  Let’s talk about a few best practices to use when using social media for your business.

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With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart business owners are seeing the potential and taking action. Using social platforms, you can promote your brand, share your content, and draw more people to your site.

Know Your Audience

Understanding your target buyer is essential when it comes to developing and executing your social media marketing plan. This will help you set the tone and messaging that you will use on your different social media accounts. By understanding who your buyer is, you will be able to create content that will attract them to your business and hopefully connect with you as well!

Timing Is Everything

Knowing when to post is almost as important as knowing what to post. Just dropping a post here and there and hoping that it connects is never a great strategy. Do some research on your buyer persona and find out when they are on social media and what platform they are most attracted to. To get start check out this great infographic from Kissmetrics on when to post

Be Human

Tweet this: People use social media for one main purpose… to be social! One of the fastest ways to push people away is by constantly selling. Businesses using social need to act human, realize that people are looking to connect and offer value to their lives. Doing this is one of the fastest and most effective ways to grow your business using social media.

Well there you have it, how to grow your business using social media! Sounds easy enough right? Now get out there and start connecting. Remember, know your audience and develop content just for them. Timing has a huge impact on your success and don’t forget to be human. If you are looking for more ways to find new leads on social media check out our free workbook below.

Social Media Prospecting Workbook 

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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