How To Grow with Inbound: An Organic Approach to finding Business Leads

How To Grow with Inbound An Organic Approach to finding Business Leads (1)

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Over the past few years, inbound marketing has completely crushed traditional marketing in every way. While the inbound community has grown and more and more people around the globe are embracing this powerful methodology, some are still reluctant.

Many business owners are stuck in the old ways of doing things, believing traditional outbound methods are reliable. According to Hubspot’s State of Inbound Report, 54% more business leads are generated by inbound tactics than traditional paid marketing. Inbound marketing also costs $14 less than traditional marketing for each newly acquired customer.

These stats are often enough to pique a prospect’s interest, but trying to overcome years of doing things “the traditional way” is often the hardest barrier to break through. One of the common challenges I see is a lack of understanding of what Inbound is and how it can and does grow businesses. Check out the infographic below to see why Inbound is the best option for businesses looking to grow!

Growing Your Business With Inbound Marketing

You’ve probably heard the term Inbound Marketing, but what does it mean, exactly? Is it just another marketing fad or does it actually help your business grow? Inbound is about creating & sharing content with the world. 

By creating content designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more. 

Attract 

You don’t want just any traffic to your website, you want the right traffic – the ones who are most likely to become leads and, ultimately, happy customers.  

Website: Your site is your digital storefront. Having a website your users want to use is a must. 

SEO: Most of your leads begin the buying process using search engines. You need to make sure you can be found. 

Blogging: Blogging is the best way to attract new visitors and nurture repeat customers. Create and publish content to keep them coming back. 

Social: Once you have a great site with awesome content, it’s time to tell the world!  

Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses)

Convert

Once you’ve attracted website visitors, the next step is to convert them into customers by gathering their contact information. 

Forms: To convert you need to get some information. Optimize your forms to make this step of the conversion process as easy as possible. 

Calls-to-Action (CTA): These are buttons that direct users to take action. Enticing CTAs will help you generate leads. 

Landing pages: Landing pages are where the offer in the CTA is fulfilled and where the prospect submits their information. 

Contacts: Keep track of the leads you’re converting in a centralized marketing database. 

55% of brands gain new clients due to blogging. (Demand Sage)

Close

After attracting the right visitors and converting the right leads, now you need to transform those leads into customers. 

CRM: Keep track of the details about all the contacts, companies, and deals. This helps you keep in touch with your best leads. 

Closed-loop Reporting: This lets you know which marketing efforts are bringing in the best leads.

Email: A series of emails focused on useful content can build trust with a prospect and help them become ready to buy.

Marketing Automation: This process involves establishing an email marketing and lead nurturing strategy tailed to the needs and lifecycle stage of each lead. 

Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. (Tech Jury)

Delight

The inbound way is all about providing remarkable content to our users, whether they are visitors, leads, or existing customers. 

Surveys: The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you give them what they want. 

Smart CTAs: These present different users with offers that change based on buyer persona and lifestyle stage. 

Social Monitoring: Keep track of the social conversations that matter to you the most. Listen out for your customer’s questions, comments, likes, and dislikes. 

In closing, 54% more leads are generated by inbound tactics than traditional paid marketing. 

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