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Over the past view years, Inbound marketing has completely crushed traditional marketing in every way. While the inbound community has grown and more and more people around the globe are embracing this powerful methodology, some are still reluctant. Many business owners are stuck in the old ways of doing things, believing traditional outbound methods are reliable. According to Hubspot’s State of Inbound Report, 54% more business leads are generated by inbound tactics than traditional paid marketing. 2X as many marketers say inbound delivers below average cost per lead than outbound methods. $20K is what the average companies save per year by investing more in inbound marketing vs. outbound.

These stats are often enough to peak a prospect's interest, but trying to overcome years of doing things “the traditional way” is often the hardest barrier to break through. One of the common challenges I see is a lack of understanding of what Inbound is and how it can and does grow businesses. Check out the infographic below to see why Inbound is the best option for business looking to grow!

Growing_your_business_with_inbound_marketing-15.jpg

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More Powerful Inbound Marketing Stats:

  • 60% of all organic clicks go to the organic top 3 search results. (Business2Community) 
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011) 
  • 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. (HubSpot State of Inbound, 2013) 
  • Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012) 
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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