• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Web Design and Development Services: How to Find the Right Agency for Your Business

Small business owners, entrepreneurs, and companies who are trying to break into the big arenas and compete for consumer attention online can seem elusive, expensive, and downright exhausting.

I’ve learned that companies that establish a strong foundation achieve their company goals quicker. And that foundation begins by hiring a web design and development service that incorporates SEO directly into the website’s design.

It’s well known that business owners and entrepreneurs need to allow potential customers to research their products and services. According to GE Capital Retail Bank, 81% of retail shoppers research products online before buying. Everything from water heaters and windows to flowers and pizza begins with an online search.

Access to unlimited websites is great for the customer in a hurry who searches “florist near me” and finds a coupon for the flower shop around the corner. The tourist who eats like a local based on customer reviews and the new homeowner who realizes it’s better to hire that plumber than attempt to replace a gas water heater alone are both better off because they paused to click a few buttons on the internet browser rather than forging ahead. Connecting with the right business can create a lifelong customer relationship, and for many, that starts with a great website.

Web Design Is About More Than Visual Appeal

Design professionals are frequently visual designers with an understanding of search engine standards. When a design agency takes on a project, they should consider user experience as well as website flow and responsive design. However, many are focused on visual appeal first, and everything else comes secondary.

While this has created some amazing design projects over the years, it’s done very little to improve companies’ online presence, which desperately needs improved organic visibility. What frequently gets overlooked with a large-scale design project where search engine optimization is missing is that pay-per-click conversions remain the same or increase due to the improved design.

But what happens when a company looks to reduce its PPC ad spend? Without SEO keyword research, it’s not a given that search engines will understand the context of landing page content.

Choose a Full-Service Digital Marketing Agency

A full-service digital marketing agency that specializes in SEO should be able to provide you with case studies that show previous work where SEO is an intentional layer of foundational work of web development. In addition, you should expect that the content development and web development teams will work hand in hand to help you achieve your business objectives and deliver a custom website.

Here are a few questions to ask future web design and development service teams:

  • What is your strategy for improving ranking in search results?
  • What types of SEO optimization efforts do you offer?
  • Does your web designer have back-end developers they work with directly?
  • How do you balance website aesthetics and load time?

Visibility is Vital; So Are Your Business Goals

SEO is constantly changing. Most experts estimate that Google changes its search algorithm around 500 to 600 times each year. This means that your web design and development services need to be aware of the latest industry shifts regarding SEO and web dev.

In addition to ensuring your website is beautiful and incorporates SEO on every page, it’s also vital that your website accurately represent your products and services. It’s also imperative that they design a responsive website that will rank in mobile search. A great development team will listen to your business goals and the vision of your ideal customer and will present a digital marketing strategy to connect with both.

When you receive a presentation, it should be apparent that the company has a clear understanding of your competitors’ website designs and the core keywords for your company.

As digital marketing experts, you should be able to trust your team to do their job designing the best website for your company in the same way you would expect them to trust you if they hired you.

When you’re ready to hire a web designer, think about the total agency. Don’t be afraid to ask the questions listed above and ask for case studies. A great agency will have the information you’re looking for and be happy to talk to you about its past success as well as its vision for yours.

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