• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How and Why to Delegate Marketing Tasks

Do you ever feel overwhelmed with all the marketing tasks on your to-do list? Do you find that you’re spending so much time trying to market your business that you lack time to run your company? Is it time to consider delegating your marketing workload? Before you hire a new team member, we suggest you explore why delegating marketing tasks to an internet marketing agency is a great option.

Delegating marketing tasks to a team of digital marketing experts will help to free up time and resources and ensure more efficient workflows. But how do you delegate marketing tasks properly?

You can maximize efficiency and increase productivity by understanding how to delegate tasks correctly. In this article, we’ll walk through how to delegate marketing tasks and how to ensure effective outcomes. Read on to learn how you can start delegating marketing tasks today.

Why Is Delegating Marketing Tasks Important?

Delegating marketing tasks is an important part of any successful business. It allows businesses to maximize resources and capitalize on the skills and expertise of individuals. By delegating appropriate responsibilities to a digital marketing agency, business owners can ensure that projects are completed in a timely manner without sacrificing quality or accuracy.

The first (and most important) reason business owners delegate is to free up calendar space for the actual day-to-day work of running a company.  There are many additional benefits to outsourcing your marketing efforts to the experts. 

Benefits of Hiring a Digital Marketing Agency

  • Digital marketers are aware of the newest shifts in the industry. When you delegate marketing, you free up the time spent learning what to focus on and why.
  • You’ll save money on tools. Publishing content is essential, but you must also track URLs and monitor your competitors and website rankings. Tools may be more efficient, but they aren’t cheap!
  • You’ll ensure SEO best practices with every piece of content. Delegating to the experts means you don’t need to worry whether Google will understand the context of your content.

Now that you’re sold on delegating your marketing, it’s time to explore how to delegate tasks effectively. We’re focusing on the questions often asked by business owners when seeking to maximize productivity and success.

Here Are Some Tips on How To Delegate Marketing Tasks

1. Identify the Right People for the Job

Before delegating any tasks, it’s essential to identify the most qualified person for each job. Assess the individual skills of different agencies and the different specialties each marketing expert brings to the table. This will ensure that you assign the right job to the right person.

2. Establish Clear Objectives

When delegating marketing tasks, provide team members with clear and concise objectives for each task before beginning work. This will ensure that everyone involved understands the goals of the project and how success should be measured.

3. Monitor Progress

You should receive a progress report on a regular basis. When you regularly monitor progress, you’ll be assured your investment in an agency is helping your company’s visibility grow. A report should identify the tasks delegated are being completed on time and meeting the desired standards. 

4. Provide Feedback

Providing your team with feedback is an integral part of delegating marketing tasks effectively. Any employees working directly with your marketing experts should have a clear understanding of your SMART goals. Your marketing team will appreciate constructive criticism that allows them to improve their work and gain a better understanding of how to approach future tasks.

Marketing Tasks You Should Delegate

When it comes to how to delegate tasks in marketing, the most important step is to identify what needs are best outsourced and how they should be handled. To efficiently delegate tasks, you should assess how much time and energy each task requires and determine how it can benefit your business.

You may find that certain aspects of your marketing strategy can be outsourced more cost-effectively than if you were to handle them in-house. If there are areas of your strategy where you excel and are able to do a better job handling it yourself, then that should remain part of your internal operations.

Some basic marketing tasks that may be beneficial to delegate include:

Depending on what your budget permits, you may also want to consider outsourcing other tasks, such as web story development or video production. It is important to note that many of these tasks require specific skill sets, so be sure to thoroughly research the professionals available before making a decision.

The delegation of tasks to a marketing team is not only beneficial for productivity but can also help foster collaboration among colleagues, allowing them to learn from each other and grow. Delegating tasks also ensures that accountability, responsibility, and ownership are shared by everyone on the team. This helps create an environment of trust and encourages better communication between members.

Additionally, task delegation allows for faster decision-making and problem-solving, as well as streamlining how work is completed. By utilizing the strengths of each team member, marketing teams can be more efficient and produce better results in less time. Ultimately, successful delegation leads to greater success for a marketing team.

Are you overwhelmed with marketing tasks? When you delegate your marketing tasks to our team of experienced professionals, you’ll have more time to focus on actually running your business. Contact us today, and let’s discuss how we can partner up for success!

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