So you've invested your time, energy and money in generating more site traffic. You have even managed to convert some of that traffic into leads. The question now is, how do you get them to purchase your product or service? In this video, we explore what motivates people towards purchasing and what you can do to help increase your sales numbers.
There are both emotional and logical reasons behind each purchase someone makes. These are in constant conflict with their dominant reasons to avoid buying. As 21st-century business people, we must understand this internal battle and use what we know to help our buyers make smarter decisions.
We must learn how to ask the right questions to move our leads through the buying process without disrupting their internal balance. If we push too far, they may end up regretting the purchase and attach negative feeling towards our brand. Watch the video to learn more!
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