• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Choose Your Own Influencers and Run Successful Marketing Campaigns

    Influencer marketing is an inseparable part of digital marketing today. It is a way to reach new audience segments while working with top creators on social media platforms. You can also boost the engagement of your own brand social media accounts by reposting content from influencers. At the same time, influencer marketing is becoming an effective way to boost brand credibility.

    While there are so many benefits of running an effective influencer marketing campaign, there are also challenges that you have to overcome before you can enjoy those benefits. Choosing the right influencers to work with is the biggest hurdle to overcome when you are just getting started. Fortunately, there is an excellent way to find influencers for your brand.

    Leveraging Web Scraping

    Web scraping is not a new thing. It is a known way of collecting information from websites, including social media platforms. When using web scraping, you can be very detailed about the information you gather from websites. You can, for instance, specifically look for email addresses if the purpose of web scraping is generating leads from public websites.

    For influencer research, however, there are two things that you need to prepare. First, you want to make sure that your web scraping operation runs smoothly. That means using the right tools for the job and using residential proxies to hide your real IP address. A reputable proxy provider can offer millions of residential IP addresses for the job.

    With the tools in place, it is time to think about keywords and scraping parameters. What you want to do here is find social media accounts that regularly discuss topics that match your brand perfectly. If you are in the hosting industry, for example, look for social media accounts that regularly talk about web development.

    By setting the scraping parameter to seek relevant keywords, you will end up with a list of people that not only talk about your brand but also topics relating to your business activities. This is the first step towards identifying the right influencers to work with when using this method. You will end up with a list of social media accounts as the result of this operation.

    Refining Your Options

    The next part is making sure that the accounts that get identified by your web scraping operation are accounts with enough reach and influence. Adding parameters to identify the number of followers is a great start. You can also identify the number of likes and comments (for example on Instagram) to get a better understanding of the engagement rate of those accounts.

    Engagement is important if you want to make sure that your influencer marketing campaign generates enough responses from potential customers. Fortunately, most social media platforms allow engagement numbers to be accessed publicly in the form of comments, likes, and shares. These details will come in handy as you gather more information about the influencers.

    To further refine your options, you can also research the specific accounts directly. Let’s say you have a handful of accounts with the highest engagement rate. You can then use tools like Brand24 or Social Insider to do in-depth analysis on the accounts. You have already reduced your options through web scraping. Now, you are pinpointing the right accounts to work with.

    choose your own influencers

    Combined, the data from web scraping and in-depth account analysis is powerful. You don’t only have the option to find top accounts to work with based on relevant keywords, but also accounts whose audience groups closely match the audience segment of your business account. With the accounts identified, you can continue planning your campaign.

    Maximizing Impact

    Influencer marketing is not a new thing, so getting in touch with the influencers you have identified will not be a problem. Some accounts will be more than happy to work with you in crafting a suitable campaign for their audience. Others may prefer to hear campaign ideas from you before deciding to engage your business in a collaborative effort.

    Maximizing the impact of an influencer marketing campaign is easy since you already have the high engagement of the influencers to utilize. You can study these key elements to refine your campaign plan further:

    • The type of content that your influencers normally post.
    • The most engaging content on their feed.
    • The way influencers communicate with their audience.
    • Other content that the audience consumes on a regular basis.

    Once again, you can use web scraping to gain more insights on the fourth point. Web scraping can be used to identify content that is being consumed by the audience of an influencer (or multiple influencers). The insights are invaluable for planning your own influencer marketing campaign.

    This is how you do influencer marketing effectively. Combined with other digital marketing efforts, you can create a big impact, boost your business credibility, and expand your audience base on social media platforms.

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