• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Answer the How

People search Google for two reasons: To answer a question or to solve a problem. This makes content marketing an excellent opportunity to attract customers and build trust than by educating them on how to solve pain points through their buyer’s journey.

Internet marketing is about attracting the right customer and establishing a personal connection. In order to do that effectively, you have to move the conversation beyond what your company does and why you do what you do.

As you develop content to engage your client or customer at every stop along their journey you need to include educational content that answers how. In my last article, I highlighted ways to feature “how” content. Today we dive deeper and take a more in-depth approach.

Before we continue, let’s take a minute to explore Simon Sinek’s Golden Circle as it relates to content marketing. Simon Sinek introduced the Golden Circle in his Ted Talk “Start with Why.”

the golden circle-1

Sinek’s research revealed that successful marketers reverse the conversation from that of traditional sales and explain why they do what they do with intentionality first. And while it is great to have a starting place, there are two additional sections in the Golden Circle that are also important.

A balanced content calendar needs to include blog articles that answer “why” as well as content that answers “how” and “what” for your ideal persona. For most people the easiest blog content to write answers “why” or “what” questions, but to best serve the right people you need to consider how you will help them throughout their buyer’s journey, which includes continuing your relationship beyond an initial product purchase.

When implementing the golden circle with your content strategy it’s important to begin with your buyer’s persona. The success of any marketing campaign or strategy starts with your message. Your campaign success increases when a finely honed message reaches the right people. Developing a clear persona helps ensure you create content for your target audience. Creating personalized marketing helps you to better connect with your audience by educating them on ways to solve pain points.

Not sold on leveraging your sales utilizing content marketing? Consider these stats:

  •         Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report, 2014) (Source)
  •         38% of salespeople struggle the most with prospecting. (HubSpot, 2017) (Source)
  •         64% of ad blocker users do so because they believe ads are annoying or intrusive. (HubSpot, 2016) (Source)
  •         419 million people worldwide have installed an ad blocker on their smartphone. (PageFair, 2015) (Source)

Companies who embrace the entire Golden Circle concept and personalize it for their product or services will extend their ideal buyer’s journey and continue to attract sales qualified leads.

You will increase your opportunities to be found organically via search when looking to find the answer to a question or solve a problem. Effectively leveraging your content marketing can save your salespeople time and increase their opportunities for closing sales.

Let’s break down how to implement the Golden Circle into your content calendar creation:

Why ~ Why do I do what I do?

Answer: Why did I choose this business? Why did you develop your product or service the way you did?

How ~ How can I best educate and help my readers?

Answer: What are your customer’s pain points? What challenges are you helping them overcome?

What ~ What am I offering?

Answer: What is my product or service? What are the features and benefits of it? What makes my product or service better than the competition?

Read more here.

Figuring Out the Pain Points

The best way to know which problems to prioritize writing content around is to research your persona. Check Quora and social media, do keyword research, and Google your niche and see what a query pulls up. All these individual actions will combine to give you a clear picture of your persona’s most pressing needs.

Once you know what the problem is you can create helpful content that speaks directly to your customer and corresponds with their current place in the buyer’s journey. The more often you do this, the deeper their trust in you grows. Additionally, you will be solidifying your position as an industry expert.

How Content

Remember, people search on Google to learn to solve problems and answer questions. How content for your industry will inform potential and current customers of your priorities and focus.

Here are some titles to springboard your content brainstorming:

  •         10 ways to use your new purchase
  •         How to maintain X
  •         How to know when to upgrade
  •         How to maximize a product purchase
  •         X action steps to take today
  •         You’ve bought a X‚Ķdo this first
  •         FAQ’s about a product
  •         How to use X to save time and money

Not only do these subjects educate your customer on how great your product is, but you have the opportunity to help your customer integrate the product into several aspects of their life solidifying its value.

How to Answer the How

For the best results in solving your customer’s problems incorporate a variety of different content into your marketing strategy. Curating content that answers the how is done a variety of different ways.

Develop excellent content utilizing:

  •         Blog posts
  •         eBooks
  •         Webinars/Vlogs
  •         Email series
  •         Infographics
  •         White Papers

Need help developing an excellent content strategy levering SEO best practices? Here at SMA Marketing our Account Managers work directly with our US-based in-house content writing team to ensure every piece of content we curate is personalized for you. Send us a message to learn more.

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