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How to Advertise Your Business Online

May 19, 2022
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How to Advertise Your Business Online

In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customers to your website or brick-and-mortar location. Keep reading to learn a few valuable methods for advertising your business online. 

Using Online Advertising to Promote Your Business

Advertising Your Business on Social Media 

Social media isn’t just for posting selfies anymore. It is a valuable marketing tool that can help you gain a ton of exposure for your business. You can use social media to post important updates, provide a behind-the-scenes look at how your business runs, and interact with existing and new customers. Let’s take a look at how you can advertise on a few social media platforms. 

Facebook 

Facebook business ads are a convenient way for businesses to create and run campaigns using simple self-serve features. Facebook offers a variety of ad types fit for any type of business. In just a few simple clicks, you can run your ads across Facebook, Instagram, Audience Network, and Messenger. With billions of users across its platforms, you’re certain to grow your online presence with Facebook ads. 

YouTube

YouTube advertising is a way of advertising your video content on YouTube or in Google search results. Unlike Facebook and Instagram ads, YouTube requires a little extra expertise prior to creating and running ads. YouTube advertising is offered through Google Ads so this will require both a YouTube channel and a Google Ads account. 

YouTube ads are a great way to utilize your site's existing video content. YouTube offers 3 different ad categories: skippable instream video ads, non-skippable instream video ads, and display ads. As you can probably guess, instream video ads require a pre-made video. Though video creation can be time-consuming and expensive, instream ads are the most effective way to advertise on YouTube. 

Advertising Your Business on Google 

For quick exposure on Google, Google Ads is a great option. Google Ads are displayed at the very top of the search engine results pages (SERPs), above organic search results. 

Google Ads can be a cost-effective and scalable way to market your business online as they connect your ads with prospective customers actively seeking what your business provides. With Google’s pay-per-click (PPC) platform, businesses can create, launch, and manage ads via its self-service ads manager. 

Boost Your Marketing Efforts with Online Advertising 

No matter which ad platform you choose, advertising your business online is a highly effective marketing effort that will maximize your return on investment, better reach your target audience, and grow your business. 

If you are in the need of some digital marketing help, contact us today. We would love to talk to you about creating a PPC advertising campaign that meets the needs of your business.

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Amanda Marra

By Amanda Marra

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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