• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Advertise Your Business Online

Amanda Fallace

May 19, 2022

In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customers to your website or brick-and-mortar location. Keep reading to learn a few valuable methods for advertising your business online.

Using Online Advertising to Promote Your Business

Advertising Your Business on Social Media

Social media isn’t just for posting selfies anymore. It is a valuable marketing tool that can help you gain a ton of exposure for your business. You can use social media to post important updates, provide a behind-the-scenes look at how your business runs, and interact with existing and new customers. Let’s take a look at how you can advertise on a few social media platforms.

Facebook

Facebook business ads are a convenient way for businesses to create and run campaigns using simple self-serve features. Facebook offers a variety of ad types fit for any type of business. In just a few simple clicks, you can run your ads across Facebook, Instagram, Audience Network, and Messenger. With billions of users across its platforms, you’re certain to grow your online presence with Facebook ads.

YouTube

YouTube advertising is a way of advertising your video content on YouTube or in Google search results. Unlike Facebook and Instagram ads, YouTube requires a little extra expertise prior to creating and running ads. YouTube advertising is offered through Google Ads so this will require both a YouTube channel and a Google Ads account.

YouTube ads are a great way to utilize your site’s existing video content. YouTube offers 3 different ad categories: skippable instream video ads, non-skippable instream video ads, and display ads. As you can probably guess, instream video ads require a pre-made video. Though video creation can be time-consuming and expensive, instream ads are the most effective way to advertise on YouTube.

Advertising Your Business on Google

For quick exposure on Google, Google Ads is a great option. Google Ads are displayed at the very top of the search engine results pages (SERPs), above organic search results.

Google Ads can be a cost-effective and scalable way to market your business online as they connect your ads with prospective customers actively seeking what your business provides. With Google’s pay-per-click (PPC) platform, businesses can create, launch, and manage ads via its self-service ads manager.

Boost Your Marketing Efforts with Online Advertising

No matter which ad platform you choose, advertising your business online is a highly effective marketing effort that will maximize your return on investment, better reach your target audience, and grow your business.

If you are in need of some digital marketing help, contact us today. We would love to talk to you about creating a PPC advertising campaign that meets the needs of your business.

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Amanda Fallace

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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