• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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4 Ways local SEO Helps to Establish your Brand And Drive Targeted Traffic

Ryan Shelley, CPBI

May 28, 2015

Local SEO is way more than just ranking for keywords. At its core, search engine optimization is about establishing your brand online and helping your business connect with the right leads at the right time. With so many different tactics and strategies factored into your SEO success, brand building must be at the top of the list!

Effective search engine optimization will do more than just ensure you rank for keywords and that your site is indexed correctly. It has the power to build and grow your brand as well. As Google continues to create an algorithm that is more and more focused on the user, building your search strategy around your local brand is essential. Below are 4 ways for you to grow your local brand using SEO best practices.

#1. Brand Focused Site Links

Have you goggled your brand name recently? Hopefully you’re ranked in the first spo. If not you have a number of other things to fix asap! If you do rank in that first spot you will most likely have a list of other pages below to direct users to more targeted content. Check these out and make sure they are the pages that best reflect your local brand. If not you can prioritize the links shown by demoting the less important pages using site links. Do this until you’ve reached your desired results.

#2. Schema Markup

This is all about speaking in the native language of Google and other crawlers. This is what they ask for so give it to them. Using schema will help your local branding efforts greatly.

#3. Brand Image ALT Tags

Image alt tags are a great way to build your brand and let search engines know more about your business. Most searches yield image results so it just makes sense to add your brand name to logos and other important images to ensure they rank when your business is being searched for.

To learn more about all the on-page SEO factors you need to address, check out our free checklist! 

#4. Local Listing Management

Having consistency on all the major local listing sites has major implications. Is your business name and description correct? Are they optimized to boost your visability to potential leads? This process can be very time consuming. To help make it easier we have a free scan tool you can use to see how your business is doing in this area.

When looking at the above list many of the suggestions are nothing new to those using SEO best practices. The main difference is shifting your focus to add more brand keywords. By embracing and using these tips you will improve your local brand and also help users connect with your brand when searching for services online.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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