• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What is NLP And How Does It Impact SEO?

Google’s search algorithms are constantly evolving, becoming more complex as time goes on. But, its goal continues to remain the same: to provide users with the most relevant, highest quality results.

Keeping up to date with the latest Google updates, trends, and capabilities is important to both your content and SEO strategy. In this blog, we’ll be taking a look at one of Google’s recent advancements, known as NLP. Keep reading to learn what NLP is and how it impacts SEO.

What is NLP?

Natural language processing (NLP) is a processing field of artificial intelligence that enables a computer program to understand human language as it is spoken and written.

Thanks to big data and machine learning, Google is getting really good at understanding websites and their content as well as providing its users with more accurate search results. Why? Because it is using NLP.

NLP isn’t necessarily new to Google. In fact, Google has been collaborating with researchers on NLP research since 2011. NLP was a big component of BERT, introduced in 2019.

The 5 Elements of NLP 

NLP has a lot of moving parts. Let’s take a look at the top five elements of NLP.

1. Sentiment Analysis 

Sentiment analysis involves analyzing the feelings expressed by the text. Using this element of NLP, Google can understand whether the tone of a piece is positive or negative.

2. Syntax Analysis 

Using big data, natural language processing (NLP) can analyze the syntax of your pages to understand things like sentence structure and context.

In addition, NLP is able to determine whether or not a piece of content is well written topically and grammatically. As you might have guessed, this makes it harder for sites to implement black-hat SEO tactics.

3. Content Categorization 

Using NLP, search engines like Google can understand what a piece of content is about to categorize it better and provide users with more relevant search results.

4. Entity Recognition 

NLP’s entity recognition, with the help of big data, is starting to better understand entities like images and videos. Using NLP, Google now can read and understand images, even if they don’t contain alt text. It even has the ability to determine if an image or video is related contextually to a piece of content as well as understand the relationships between entities.

5. Multiple Language Support 

If you utilize different languages on your website, you no longer have to worry about Google understanding your content. Thanks to multiple language support, you no longer need transcriptions on your page. Instead, you can focus on delivering the best content for your users.

How Does NLP Impact SEO?

The expansion of NLP has strong ties with SEO, and there are a few things that marketers should be aware of as NLP continues to grow.

1. Black-hat SEO is donezo.

As mentioned above, NLP has made it more difficult to win with black-hat SEO tactics. With its advanced syntax capabilities, NLP is starting to understand content and context better.

In other words, if you’re still doing things like keyword stuffing or cloaking, you will not rank in the SERPs. So stop wasting time with black-hat SEO.

2. Write for the user, not for search engines.

You’ve heard this time and time again, but now it’s even more important.Using natural language in your content increases your chances of ranking higher for your target keywords.

3. Select images that compliment your content and add value.

As mentioned earlier, NLP can determine what an image or video entails, even if it doesn’t contain alt text. That means it’s time to implement images on your site that actually relates to your content.

Note: Although NLP can read images without alt text, it’s still an SEO best practice to include alt text when optimizing your images.

4. Optimize your site for voice search.

As NLP continues to advance, new elements are being added, such as automatic speech recognition which Google uses to make sense of voice searches. With the rise of voice search, it’s important that your site is well-optimized for it.

5. Write content that meets search intent.

Another advancement associated with NLP is the ability for Google bots to understand the context of content as it relates to search intent. Before writing a blog post, creating a video, or a landing page, review the search intent of the search query you’re attempting to target. You can do so by using a tool like SEMrush, or by reviewing the SERPs associated with your target term.

Succeed in the SERPs

No matter your industry, the success of today’s businesses relies on their ability to be found online. Implementing a strong, quality SEO strategy benefits a brand and its marketing efforts and is critical to its web presence, especially within competitive markets. If you’re looking to grow your business, contact SMA Marketing today. Our team of SEO specialists has the skills and knowledge to drive the right organic traffic to your website.

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