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          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Many MarTech Tools Do You Really Need?

MarTech or Marketing Technology has come a long way over the past few years. Today’s, businesses can choose from more the 6500 options when looking to add to their technology stack. But the real questions is, do you really need every tool you have? While technology has advanced, many of us get stuck thinking it will do the work for us. In this video, I’ll share some insights on what to look for when choosing a tool and how to cut the fat in your current MarTech Stack.

How Many Marchtech tools do you need

Stats from the video can be found in the great article: https://www.chiefmarketer.com/too-much-martech-how-many-tools-do-you-really-need/

Video Transcript:

Hey. Thanks for checking out this video. If this is your first time watching, or maybe you’ve been watching a while and you haven’t yet hit subscribe, please do so now. We would love to have you join our community. Don’t forget to turn on alerts. That way you know each and every time we publish new content. So, we’re going to be talking about MarTech and specifically how we find the right tools. How do we leverage the right tools? How do we know if we have the right tools? And then really what our expectations should be for technology.

Marketing is about communications, about transferring information from one person to another, moving them into position and maybe brand awareness or buying. It’s really that conversation that we have with another person. Now, marketing can have a number of different goals. It could be brand amplification. It could be sales leads. It could be communicating with your customers or driving awareness for a product or service. But the reality is it really comes down to person-to-person or one-to-many communication. We’re talking and engaging with people. There is no way in all of creation that we can just set it and forget it and hope that it’s going to do a good job.

MarTech tools cannot market for you. They are tools, and that’s exactly what they’re designed to do. They’re designed to help make our jobs easier, maybe help us execute better, but if we don’t work the tools, we can’t expect them to work for us. I see this happen all the time. Maybe somebody tried HubSpot, or maybe they tried MOZ, or maybe they tried SEM Rush, and say, “Oh, these tools don’t work.” Well, the tools work. We just need to make sure that we’re using them the right way and also make sure that we have the right expectations for them.

So, one thing I’m looking at is here’s two tools. I’ve got a flat head screwdriver and I’ve got a hammer. These each have very specific purposes and they each can be extremely useful when used correctly. Theoretically, I could use this to hammer in a nail. I could put a nail down and I could turn my screwdriver over and bang at it, and it would get the job done. I would have to hammer a lot harder, and honestly it would be really frustrating. But this was designed to screw in something with a flathead. It’s not even going to be very effective for something like a Phillips-head or a hex head. It’s designed for a specific purpose, and I need to use it for that purpose in order to get the ROI from it. The same regards is this hammer. I could theoretically get a screw into a piece of wood or into a wall with this hammer, but that’s not what the hammer was designed for. I’m going to have much more success using the hammer to hammer in a nail.

In the same regard, we have these MarTech tools. We have inbound marketing tools, SEO tools, social media marketing tools, you name it. The list goes on and on. We can’t expect them to just do something, one, they weren’t designed to do, and also completely automate the process, so we don’t ever have to communicate to people.

Marketing is a personal field, and the people who succeed in marketing are the ones that take those one-to-one, one-to-many personal actions and try to build relationships with people. So, that’s really one of the problems I see most of the time in choosing a tool is that they’re just tools. They’re not going to do your job for. You need to know what your outcome is, and then you don’t need every tool in the book.

I’ve tried a lot of tools. I’m really bad at this. I like to try new tools, buy tools. I find myself having all of this access to software I’m not using and I’m not utilizing to its full potential.

The average organization can have up to 91 different MarTech tools. That’s ridiculous. I mean, think about trying to manage 91 different tools. That’s almost impossible to get the level of detail and the ROI out of it if you’re a one person show. Now, if you have a big organization, still 91 different tools is a lot of different tools. So, the problem is even with that, most people aren’t getting the value out of it.

So, data, that’s a big thing.  I’m a big data guy. I think using data and leveraging it to help make intelligent decisions is powerful. We have to take our data and infuse it with what we know from a personal level that will help us really get the most out of it. Data has to be accessible from a person-to-person relationship, but only 13% of marketers right now are actually confident that they’re able to make the most of the data they’re getting from those tools. It’s hard to integrate two or three tools together, let alone 91. So, when you’re looking at a tool, you need to know what do I need this to for, what is it suppose to accomplish, and am I going to get ROI for this tool? Am I going to be able to get something back from putting this in? If you’re not making something from the tool, if it’s not giving you that value back, you probably need to cut it. It’s going to save you time. It’s going to save you money. It’s going to save you a headache.

Then condense it down. Don’t buy an all-in-one tool just because it’s all-in-one. You know, there’s times where I’ve gotten in some tools thinking it’s all-in-one and realized that doesn’t do half of what I need it to do, and I need three or four different things to do that. So, when you’re choosing your tool, when you’re choosing your stack, don’t rely on it automating your life for you. That’s just not going to happen. Don’t think technology can solve all your problems. It’s just technology. They are just tools. We have to use these tools in the right way if we’re going to get the best results for ourselves and for our business and honestly to make sure that we’re having authentic connections with our customers. If you’re letting a robot do it or a chat bot do it, you’re not going to build those long term relationships that are going to lead to success for your business.

So, I really want to know, what types of tools are you using? How many tools do you have in your stack? What are some ways that you can shift how you’re using your tools in order to get more out of them? Please comment below. I would love to continue a conversation with you, and until next time, Happy Marketing.

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