• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Growth Driven Web Design Is Changing the Game

How Growth Driven Web Design Is Changing the Game

Your business website is the front door for many of your prospective customers.  The Internet is full of consumers looking to connect with businesses online that can provide solutions for their problems. But with the pace at which technology is moving, many websites become outdated in 2 years or less. What if your site could be a living and adapting marketing asset for your business? That’s exactly what growth-driven web design is all about.

More from SMA Marketing on website design:

I’ve been a part of a number of redesigns as a web designer in Melbourne, FL, and have seen the good and the bad of this process. The traditional website redesign for a small business runs on average $15,000 to $80,000 and takes on average 3 months to complete the process and launch the new site. With traditional web design, we are making an educated guess on what our buyers want to see and hoping they will react in a positive way to our new layout. Then in another 2 years, we start the process all over again. There has to be a better way… and there is! After learning about growth-driven website design, I was too excited not to share and switch my approach! Here are 3 reasons your company should consider the growth-driven design approach instead of the traditional model.

Minimizes Risk

When a business decides to do a website resign they invest not only money but time as well.  The ultimate goal is that the new site will attract and convert more leads than the previous version. While a designer may have access to analytics or other data, the primary driver of the new site is designed. Growth-driven web design focuses solely on the end user.  By using the data at hand and doing more research, we can make more educated decisions about the new design and ensure that we get the desired end result.

Continually Learning and Improving

Instead of getting a new template or flow, you get a site that adapts to its users. By using a launch pad site, the designer can see how the users are reacting and determine what will be added in the next phase of the design to improve the overall experience. This ends up cutting the 3-month build time down by 66% and allows your site to grow to meet your buyer persona’s needs.

Better Information for Marketing and Sales

Imagine what your marketing and sales teams could do with the information gathered by a website that shows how your buyers act and react. By having a website that grows continually with your company you will have insight on what offers to promote and how to better engage your sales-qualified leads.

At SMA marketing we are making the switch to growth-driven design simple because it’s better. It minimizes the amount of guessing we have to do in the design process, allows for us and our clients to grow into the sites we design and we can capture more of that crucial information we need as inbound marketing consultants.

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