Years ago the ability to share your thoughts, opinions and knowledge with the world was limited to a very small fraction of the population. Well, the internet changed that forever. Blogs have transformed the way companies now share industry news, insights, and informative content with their audiences. With the rise of inbound marketing, more and more businesses are jumping onto the content marketing bandwagon. While many start off well, few stay committed for the long haul. Those who do put in the effort reap the benefits. According to a post of the HubSpot marketing blog, B2B marketers that use blogs receive 67% more leads than those that do not. So, are you committed to blogging for your companies?
Before you answer that last question, let’s go into a few more reasons you should be blogging in the first place. When getting started with content marketing it’s easy to tell yourself that “nobody will read what I have to say” or “everyone else is blogging, I’m just too late to the game.” But the truth is, you do have something to say. Your business is unique for one main reason, it’s yours. Your customers choose you because of what your business, company, firm or agency has to offer. Your blog is a place to authentically share your vision, knowledge and experience in your field. If that pep talk didn’t get you pumped, maybe a few more stats will.
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