• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

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          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

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          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Clickbait Can Hurt Your Brand

With so many brands looking to drive traffic to their websites, many rely on clickbait to drive attention.  Clickbait is “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.”  (Merriam Webster). Using these tactics can drive traffic, but can also have an additional cost. Check out the video to learn more.

Video Transcript

So this video is going to be short and sweet, but it’s more of a public service announcement, because this is something that I see all the time and honestly it drives me nuts, and the reality is that in the long run it also hurts businesses.

Maybe you’ve come across something called click-bait. This is an outrageous article or maybe an outrageous title where the sole purpose of this title is to get you to actually click on that piece of content.

Now in order to do this, they usually stretch the truth, and sometimes it goes too far, and honestly in the time that we live in right now, and the way the internet goes, it goes too far quite a bit.

A lot of businesses like to do this because they can drive up their ad revenue if they show a number of people coming to their website, but the problem is that a lot of people who click on click-bait end up like this guy, and they’re not really happy about what they just found themselves stumbling on.

Instead, you want to make sure that your readers are excited about the content that they’ve engaged with. So instead of writing high end content like “The secret tip to making sure that this “X” won’t ever happen to you in your life”, you know actually provide some value in what people want to know about, like how click-bait can hurt your website.

A lot of people think that all they need to do is get somebody there and things are going to change. The reality is if you drive people to your website using click-bait, they engage with your article for two second and then leave because it’s a piece of junk, and they feel like they got duped.

You’ve done two things. One, you’ve increased your bounce rate. So you’ve actually shown that you’re driving users but users like your content less.

So this can negatively influence you in the social channels as well as the search results. If people click on that click-bait and then bounce and leave because they didn’t like what they saw. So you’re decreasing your ability to see organic growth over time.

The other problem is you’re pissing off people. Now when people come to your website, and they think they’re getting one thing, and then they feel like they’ve been mislead, that’s breaking trust, and when you break trust with people, they don’t want to share your content. They don’t want to visit your website. They don’t want to engage with your brand.

So if you want a quick win, and just drive traffic to make your numbers look good, click-bait is not the way to go. What you want to do is look for systematic short term wins that can continue to compound your growth so that you see that exponential growth over time.

Yes, it takes a little bit longer, but it’s actually sustainable and it produces real business results. Stay away from click-bait. Don’t make your users like this guy. Give them what they want. Solve their problems. Let them engage with you. That’s going to help them share your content more, stay on your site longer, which is going to increase your organic visibility, and help you grow your business over time.

Do you have any questions? Please comment below. Until next time, Happy Marketing.

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