Online reviews are important for a number of reasons, particularly because of their ability to impact your rankings in local search engines and how they affect which search results rank highest. This makes online reviews critical to your SEO strategy.
We live in a world where your online reputation can either make or break your business. Employers, customers, and clients are constantly checking Google before making important decisions. Customer reviews are extremely important to customers. In fact, nearly 90% of consumers read online reviews before visiting a business and around 88% of consumers trust online reviews as much as personal recommendations (Forbes).
A lot of great things can happen when you take the time to respond to positive reviews. This is an excellent way to show your customers that you are friendly and caring and helps you market your business. At the same time, this gives your SEO a little boost. Here are some important components you should include in your response:
There may be times where your business leaves a customer feeling unsatisfied. Responding to an unsatisfied customer’s concerns gives you the opportunity to turn a negative review into a positive one. The customer may be more likely to make additional purchases or refer your business to a family or friend. Prospects will see your willingness and ability to solve problems, ensuring you are caring and trustworthy. Here are some important components to consider when responding:
Related article: Local Review Sites Your Small Business Should be Using
Whether your business receives positive or negative feedback, you should always take a moment to respond. By sharing your acknowledgment and gratitude, you build trust and expand your community, all while reaping the benefits of an effective SEO strategy.
Looking for more ways to improve your SEO? Check out our SEO Guide below.
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