• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

How An SEO Agency Helps You Get the Most Out of Your Search Strategy

Ryan Shelley, CPBI

February 17, 2016

While the SEO industry has been around for quite some time, there are still many business owners who fail to see the value a good search strategy can provide. Shelley Media Arts began as an SEO agency and web design firm. Since 2008, we have helped tons of businesses reach potential customers by creating focused and targeted SEO strategies. A lot has changed over the years but one thing hasn’t, if you want to rank for the terms your personas are searching for, you need a targeted, user focused search strategy.

In this week’s episode of the SMA Marketing Minute, we will take a brief look at why hiring an SEO agency will help you get the most out of your search strategy. Now, not all agencies are created equal, so after watching the video check out these posts below.

You can also contact us or visit our SEO page to learn about our services. Ok, enough promotion, check of the video!

 

Video Transcript:

Hey, what’s up everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute.

If you really want to take advantage of the amount of people who are going online searching for products and services, you need to have some sort of a search strategy. This is where SEO is really important and I don’t think a lot of business owners really understand the importance of SEO and really the value that it provides your company.

More and more people are going online searching for products and services. Whether you’re a local business or you’re a larger business that’s servicing people all over your state, country or region, it’s important to have a search presence. Because when someone has as a pain problem or something that they need a solution for, Google or Yahoo or Bing, but mainly Google, is a place are going to go to ask that question. And the sites that are really ranking in those top three positions are statistically going to get close to 80% of the traffic. So businesses that rank higher in those positions get more traffic and now if you have a site that actually delivers with the user wants, which is what Google’s trying to do with their new album updates, you have a higher chance of actually closing those visitors into leads.

SEO is extremely complicated and is more than just, you know changing some title tags and publishing a bunch of content.  There are a number of things that go into it and this is why I do really recommend hiring an SEO pro or a company like ours that really understands the algorithm and what’s going on so you can maximize your search marketing and really get a higher ROI with the time you’re investing in your website.

Hope you guys enjoyed this week’s segment of the SMA marketing minute. Have some great content below for you guys to help get you started with your SEO. If you have any questions shoot us an email, we love to hear about it and we look forward to next week.

SEO Stats to Blow Your Mind:

  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%. ~ Outbrain
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. ~ Search Engine Journal
  • On average, we conduct 12 billion searches per month in the United States. ~ Comscore
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. ~ Search Engine Watch
  • 70-80% of users ignore the paid ads, and only focus on the organic results. ~ Search Engine Land
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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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