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"SEO" is a dirty word: 3 Red Flags When Hiring a Local SEO Agency

Jul 2, 2015
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This post is meant to help protect your business. Read it fully and take note. This could save you time and money!

Local SEO agency - Melbourne SEO AgencyIt was a familiar conversion that I’ve unfortunately had many times. Another business owner who was promised tons of traffic and high rankings in the search engine page results only to find out that they had flushed thousands of dollars down the drain and got not results.  Not only that, the work that was done on the site by this “SEO Expert” caused more damage to their rankings than helping them.  So how can you protect your business from those out there that claim to be experts?

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If you are a business owner you understand the need to market yourself and company online. The problem is, everything you read online or in an email isn’t true. How do you know who is actually telling the truth and can back up what they say with real results? Ask these 3 simple questions before hiring a local SEO agency. 

SEO Red Flag What Are They Promising?

“I will get you the first spot of Google for all your major keywords.” Sounds great right? The problem is no local SEO agency can promise this; to me this is a huge red flag. While using correct white hat SEO tactics your site can move into very powerful ranking postings, promising a “spot” is impossible! There are so many ranking factors that determine your websites position. Not to mention rankings are different based of your device, search history, location and more.  True local SEO is more than just keyword rankings. It’s about driving targeted traffic to your site.

Red-Flag-Icon-PSD Do They Use A Custom Approach?

Any “expert” who hands you a cookie cutter plan should raise a red flag. Each industry is different and unique. What may work for a law firm may not be the best approach for a doctor and vice versa. SEO is not a science. A real local SEO agency will take a deep look at your industry and competition and determine what is the best approach to take to gain ranking positions and drive traffic.

Red-Flag-Icon-PSD Can They Show Results?

“The proof is on the pudding…” a little cliché, but so true. Can the agency back up what they say with real results? If not, you should not hire them. Ask to see work they’ve done and show how they have improved the search results and traffic for some of their clients. If they can’t or won’t show this to you, end the conversation.

SEO is a dirty word. There are many “experts” out there that have caused this and helped in giving it a bad name. I refuse to let a few bad apples spoil the reality for many. SEO done right, and with clear goals can and will improve your site, user experience, and drive target traffic to your site. Save your company time and money by only engaging with real SEO pros who can deliver what you need. Before hiring any local SEO agency ask these 3 questions to yourself. 

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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