Whether you are a start-up or an established company, there will come a time when you realize you need help marketing your business online. If you take an objective look at your current marketing efforts, your website, and your lead generation (or lack of), you may come to one conclusion – you aren’t getting the results you want. A lack of leads and customers will make you re-evaluate your current marketing strategy. The logical conclusion is that you need to hire a digital marketing agency if you are going to reach your target customers online.
We have found that there are a few reasons why small businesses need help with their online marketing and choose to bring in an agency.
You know your product or service inside and out. When it comes to your product, you are the expert. The problem is, you don’t know how to market your product online. There’s a big difference between having a great product and having a great business. Product development and marketing are two very different skill sets. If you’re taking your product to market, but know nothing about how to use the internet to market your product, you need help.
Once your business picks up steam and the orders are coming in, do you know how to scale your marketing efforts? What typically happens as a business grows is that a particular marketing channel is working – perhaps it has worked for years – but when the owner wants to take the business to the next level, they don’t know how to achieve that. They don’t know how to use other marketing channels – in this case, the internet – to scale their business.
Another problem we often see is business owners who simply don’t have time to invest in learning and executing a digital marketing strategy. There are a lot of moving parts involved in marketing a business online. A business owner’s time is better spent hiring the right team to handle their digital marketing while they focus on other business development and financial matters.
Perhaps your website was created years ago and no longer accurately reflects your brand. Or, maybe it never did. Your website is the face and heart of your business on the internet. You may have an amazing corporate culture, beautiful brick and mortar store, or heart-centered company mission, but if your website doesn’t reflect that, you’re missing a huge opportunity to make a connection with your audience.
We’re not talking about just branding here – what’s more important is the message in your content. Are your company’s values and mission coming through in your message? Your website is where you have the opportunity to give value to your audience, through page content and blog content. Using social media to promote your message and expand your reach is where you can really make an impact in getting your message out to your audience. If your content and social messaging aren’t hitting the mark, it’s time to pivot your strategy.
Here’s where the rubber meets the road for many businesses. They have a website, but they aren’t getting the traffic they expect. The reason is typically a combination of everything mentioned above. Business owners frequently don’t know how to market their businesses online, they don’t have the time, and their website is missing the mark with their audiences. Low website traffic reflects a lack of strategy and a solid plan to carry out a digital marketing campaign.
Are you telling your audience how to connect with you, how to join your list, or how to purchase from you? If it’s not clear from your web copy and your calls to action that you offer a valuable resource and want to build a relationship with your prospective customers, then they will not convert. They may read your content, then leave and probably never return.
As a business owner, you know “what gets measured gets managed.” You may be measuring costs, sales, profit, and loss - the usual business metrics. But, if you are doing business online and aren’t measuring your website analytics you’re missing a huge opportunity to understand your audience and what’s working and what’s not in your online marketing. Perhaps you don’t understand the metrics and don’t know how to interpret them. At first glance Google Analytics is confusing. However, ignoring the numbers isn’t going to help your business grow.
Do you see yourself in any of the scenarios above? If you’re at the point in your company’s growth where you realize you need help marketing your business online, it’s time to hire a digital marketing agency. Take your time and find the one that will best meet your needs and will work with you on a customized marketing plan. Every business is different, and there’s no one-size-fits-all strategy.
A digital marketing agency will work with you to create a marketing strategy that is tailored to your business goals. Conversions, in the form of new contacts, leads, and purchases, are the ultimate goal of your website. A digital marketing agency will do a full analysis of your website to determine where the gaps are in your site’s content and calls to action. They will then add the missing pieces and adjust any elements which aren’t working.
Here’s what you can expect when you hire a digital marketing agency:
When you’re ready to work with an inbound marketing agency that will help you attract the right customers and reach your target audience online in an authentic way, contact us. We’d love to help you put the power of the internet to work for your business.
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