• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why High-Quality Content Writing is Worth the Price

There is nothing more frustrating than searching for the answer to a question on Google, clicking a link only to discover the article has a great title but does not answer your question (or provide any answers for that matter!). This is something Google understands which is why they measure bounce rate. Website links with high bounce rates are less likely to pull up in future searches which benefits searchers but may also harm your marketing efforts.

Many claim “content is king.” At SMA we believe content within context is most important. And with the implementation of Hummingbird it seems Google agrees. Search Engine Land explains, “If you used a search engine during the early days of the Internet, you’ll recall how it could be difficult to find what you’re looking for when your knowledge of a particular subject was lacking. Hummingbird sought to solve this by focusing on synonyms and theme-related topics.”

As digital marketing strategies seek to incorporate more content the demand for freelance writing also grows, but as I’ve said before when it comes to freelance writing you get what you pay for. Still, for small businesses, the need for high-quality content adds yet another task to already overflowing to-do lists and is something easily outsourced.

Here’s Why High-Quality Content Writing is Worth the Price

5 Reasons Why Content Marketing Is Worth the Price

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Content is a Long-Term Investment

An excellent piece of blog content will continue to attract buyers to your social media and website for an extended period of time. At SMA some of most searched content is from two or more years ago because it is still relevant today. Not only does high-quality writing continue to attract readers in search, it’s easily repurposed.

You can extend the initial investment of purchasing an article by reworking the content into a video or infographic, allowing for layers of opportunities to attract the attention of your ideal buyer with minimal effort.

Well Researched

Since most freelance companies pay by word count the writer does not have much incentive to research your company and take the time to learn about the unique aspects that set you apart from your competition. This often produces blog articles or emails that convey vague concepts about your industry but lack personality.

Philosophies differ among industry professionals. When a content writer does not have the full picture of your specific convictions, they are unable to develop articles which present your company’s ideas, mission, and values.

At SMA we’ve developed a team of content writers who work directly with our account managers to create content that is consistently on brand. Whereas many companies choose content based solely on which is the least expensive, we know that this strategy produces inferior content.

Our in-house writers are assigned to a specific account. As a team member they understand that the more accurately our content represents a client’s personality and mission the happier they are; as part of the SMA team they are invested in the account.

Seeing the full picture of the content calendar as well as the company’s buyer persona affords our writers the opportunity to create content that shares a common theme, forming a more cohesive story.

Conveys Personality

One of the most challenging parts of content writing is accurately representing a company’s personality. Even when a business owner writes their own content there is no guarantee that the reader will understand the implied tone.

The better a writer understands a client’s preferences such as how much humor to include or which sources to cite for accurate statistics the higher quality the content will be and the more accurate your personality will be represented.

SEO Inclusion

High-quality content writers understand the importance of implementing SEO best practices into every blog post, web page, and email they create. There are many details that make a piece of content high-quality for SEO.

Here are a few details to consider:

  • Internal and external links
  • Contextually appropriate links
  • Headers
  • Lists
  • Word length of 400 words or more
  • Accurate spelling, grammar, and punctuation

You may pay slightly more for a high-quality piece of content, but your investment will save you time proofreading as well as restructuring articles to include SEO best practices.

Sounding Human

High-quality content that is SEO-focused feels like it comes from the company that paid for it, and not a third-party writer. As you read a blog post ask yourself these questions from Hubspot:

  1. Is this the way a normal person will say things?
  2. How will someone feel hearing what I have written?
  3. Am I making my points clear enough? Answering yes to each of these questions will help you confirm you are working with a great content writer who is producing high-quality articles.

High-quality content increases your opportunities to connect with your ideal buyer online. As more consumers begin their shopping research in the comfort of their home it’s increasingly important for all businesses to have a strong presence online. An investment in high-quality content writing is a key component of developing a long-lasting digital marketing strategy. Ready to work with a writing team that prioritizes your company? Give us a call to learn more.

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