• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Most Important Thing You Can Do For Your Business This Holiday Season

If you’re anything like me, you’re busy. It always seems like there is never enough time to get everything done. From managing multiple marketing campaigns, managing my own marketing efforts, looking for new opportunities and doing my best to be a good husband and dad, you could say my plate is full. The Holidays just add one more thing to my already packed schedule and along with it is the pressure to get more done faster so I can move on to the “stress-less” cheer of all the holiday festivities. This year, I’ve decide not to fall into that trap and I wanted to share with you what I believe is the best thing you can do for your business (and yourself) this holiday season.

For many small business owners there is a fear that if you’re not working, nothing will get done and the business may fail. This leads to over working more often than not. Over working is one of the worst things you can do to yourself, trust me, I’m a recovering workaholic. While in our heads we believe we are getting more done, the quality of our work grows increasingly worse and we feel worse about it. It’s a horrible trap to be stuck in.  If this sounds familiar, you’re not alone. “More than half of all workaholics end their work day feeling like they weren’t able to accomplish as much as they could.”

So what can we do? For many of us, we are our business. If we don’t work, there is no one else. Here is my advice. Close up shop. For at least one full day, that’s 24 hours not 9 to 5, and disconnect completely from your business. Don’t tweet, don’t look at your email, don’t check your calendar. Do nothing!  Trust me, when you wake up in the morning, it will be there. This will be the best thing you can do for yourself and in return, will greatly impact your business. According to experts from the University of Pittsburgh, people are satisfied with life on vacations and return more energized and positive.

Here Are 3 Ways To Disconnect and Enjoy the Holidays This Year

Enjoy The Moment:

How many times have you been at a family event or non-work related function and instead of being present, you were thinking about ways to grow your business, or how to solve an on going issue? For me, this happens all the time. I want to challenge you to enjoy the moment this holiday season. Take in everything. Connect using all of your senses. Feel the wrapping paper as you open a gift. Breathe in the delicious smell of the Christmas ham. Listen closely as the kids laugh and play. Just be where you are, take it all in and relax.

Read That Book:

Is there are book you’ve been wanting to read but just never had the time to sit down and enjoy it? Well, here’s your chance. Take a break, find your favorite cozy little spot and dive in. Let your mind take you in the story and let loose.

Get Some Rest:

I’m night owl. I get most of my best ideas late at night and this often leads to me working way longer than I should. While I wish the business world would revolve around my schedule, the simple truth is, it doesn’t. This creative flaw has cause me many nights of little rest. As you disconnect from your business, take time to rest. Get a nap, sleep in, let your body reset itself. Don’t just take my word for it. This is what the experts at The National Heart, Lung and Body Institute have to say.  “Sleep helps your brain work properly. While you’re sleeping, your brain is preparing for the next day. It’s forming new pathways to help you learn and remember information.”

While the year-end dash is in full swing, don’t forget to stop and take a look back at all you’ve accomplished this year. You’ve earned it. You have worked hard and the new year is fast approaching. My hope is that you can enjoy this holiday season. That instead of stress you would find rest, that you’d be able to finally read that book you’ve always wanted to read and that you would just enjoy the time you spend with those closest to you.

Merry Christmas and Happy Holidays from my family to yours.

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