• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Having trouble generating leads? 3 Questions You Need To Ask

The most common problem business owners are looking to solve with their website marketing efforts is the lack of leads they are currently generating. It’s easy to think that just because you have a website, it will naturally generate business.  Maybe you’re a little more tech savvy and have spent some time or money on paid ads, SEO or social media, but in the end your lead generation fell well short of your goals.  While the internet does even the playing ground for small and mid-size business owners, in order to succeed in creating a lead generating machine, out of your website, a clear and focused inbound marketing strategy is a must.

Inbound works because it addresses the leads at each stage of the buyer’s journey. Whether the prospect is just realizing they have a problem or they are ready to buy, inbound will help you deliver the right content, at the right time.  The following 3 questions and their answers should give you a better idea of how and where you turn your website into a lead generation machine!

Are You Easy to Find?

Having a website is not enough. Search engine optimization is a must if you’re going to attract leads to your website. 75% of users never scroll past the first page of search results. Ranking for terms that users are searching for is essential. SEO is a two-fold strategy. The first is on-page elements and second is all about building trust and equity with the search engines to earn better rankings.

On-page SEO is about making sure your site is easy to understand for the search engines and the users. Do you have optimized title tags? Does your content back up the long-tailed keywords you are targeting? For a full list check out this SEO Checklist.

When it comes to building a solid off-page SEO strategy, planning, patience and persistence are key. Having a plan helps keep you focused around the end goals and helps ensure you don’t get off track. SEO is a long-term strategy and in order to see the lead generation success that lasts, patience is a must. Normally you won’t see much benefit until 3 to 6 months in. Lastly persistence is key to push through the times when nothing is moving.

Are You Solving or Selling?

One of the fastest ways to drive potential leads away is constant selling. The content on your website and your blog needs to solve your prospects problems first and foremost.

Yes, you need to sell to make money, but if your website and its content are all about the sale, people leave. But focusing your content around the pain your buyer persona is experiencing and how you can solve that pain will help drive more qualified leads that are looking for the very solutions you are offering.

Are You Nurturing Your Leads?

Just attracting visits to your site is worthless unless some of them are converting and being nurtured into customers. Having a lead nurturing process that you can track and duplicate is essential in creating a lasting lead generation funnel. Make sure that your content addresses every stage of the buyer’s journey and that the path to action is clear and defined. Don’t make people guess the next step.

Buyers Journey - Lead Nurturing SMA Marketing

Your website is the key to your success online. Having a solid business website marketing strategy is the difference between the companies that generate leads and those that do not. While this post answered a few question on lead generation, of you’re serious about growing your website, check out our free eBook, “The Ultimate Employee”. This guide will give you the tools you need to turn your website into a 24/7 sales and marketing machine.

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