• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Why Authenticity is Key to Growing Your Business

“Haters gonna hate.” It’s true. If you are going to grow your business online, at some point you’ll run into people who will try to put you down or push you to conform to their worldview. The key to growing a business and enjoying the work is being who you are! In a world of cookie-cutter companies and copycats, what we need more of are authentic people and brands that aren’t afraid to be themselves.

In this video, I share why authenticity is the key to growing your business.

Video Transcript:

What’s up everybody? Welcome to Hack my Growth. This episode is dedicated to all of you out there who have ignored the haters and did what you love no matter what. All right, let’s go. 

The reality is if you’ve built your platform online, if you’ve continued to put in the work, inevitably you’re gonna come across people that don’t like what you do, and maybe feel like it’s their duty to tell you that they don’t like you, or they think that you should be doing it a different way. That’s just the reality of today’s world. We’ve got an internet where a lot of people can anonymously comment and give their opinion without having to own up to who they are, and maybe why they stand for what they stand for.

Now, this has happened to me a number of times, and it recently happened to me again, so I decided, “You know what? I’m gonna make a video about this,” because I think it’s extremely important for small business owners, companies, and entrepreneurs to understand one thing. You have to continue to stay committed to who you are regardless of what anybody else says. Your biggest asset is you. It’s who you are. There’s nobody else in the world that’s like you, and that’s what makes this internet so amazing, because you get to share yourself with the world, but too often people hear the noise, and then they feel like they need to be something else in order to get the attention that they need to grow.

The reality is if you sell out like that, eventually you’re going to burn out because you’re not going to be able to sustain somebody else’s identity forever. That’s why a lot of people can’t continue to blog, they can’t continue to put out offers, they can’t continue to manage their business, or keep clients, because they’re trying to be something that they’re not, and I don’t know if you can tell, but I’m not your average businessman, and I’ve never tried to be. I’m not a guy that wears suits, honestly. I wear gym shorts most days because they’re more comfortable, and I’m working on a computer. When I go into meetings, sure, I’ll wear my branded shirts and stuff, but no, I don’t take out my lip ring, I don’t try to hide my tattoos and pretend that I’m something I’m not.

This is who I am, this is who I’ve always been. I’ve always been that kid. I remember a kid in high school saying, “Man, Ryan. He’s a cool kid, he just dresses really weird,” and that’s just who I was, man. I wanted to create my own identity for myself, but I went through a period in time, especially my early 20’s after I graduated college where I kind of started to fit into a mold, because I thought I had to be a certain way in order to succeed. What happened is I burned out, and I made a lot of dumb decisions because I wasn’t being who I truly was.

Well, a couple years ago when I started to take this business on full time I realized it’s not gonna fly being somebody else. I don’t like me when I’m like that. I want to be myself, and I want to be proud of myself, so I started to work on me, and I started to work on what I believe, and who I wanted to be, and who I really am in my core identity, and I began to use that to position my business. No, I’m not a Fortune 500 guy, that’s fine and I’m okay with that. I never wanted to be that. I wanted to be the guy that’s in the trenches with small business owners and entrepreneurs who are doing the work, and want to to see growth, and want to put in the effort, and don’t want to be like everybody else.

A lot of time it’s easy to follow a formula and say … For inbound marketing, Inbound’s great, but if you just follow somebody else’s formula it’s probably not going to work for you. Why? Because you’re trying to do it like somebody else. Anything that you do, it has to be done through your own identity, and through your own lens, and through your own belief system, and through your own culture. Otherwise, it’s not going to work, and there’s going to be people along the way that are going to say … I get this all the time. “You don’t look like a business owner.”

“Great. I’m not trying to. I’m trying to look like me,” and you may have people say different things to you. Don’t let that distract you from what’s important because here’s the reality of this. I’ve got great relationships with my clients, I’ve got great relationships with my community, and I work to be as authentic as possible. There are times where I’m wrong, and I admit it, and there are things that I don’t know. In the past, I used to pretend like I knew. Now, I try to learn something from everybody.

There are people who in the past I did not respect for whatever reason. I just had my own biases, and they weren’t real biases because I never gave that other person a chance, but over the last few years I’ve started to read content from people that I didn’t really trust before, and I’ve realized these people have a lot to offer, and by eliminating them from my pool of people who can help me, I’ve only narrowed my own growth.

I really want to challenge you on a couple things:

One, I want to challenge you to be true to yourself. Be true to your identity, and don’t fall victim to this mass consumer mindset where you’ve got to fit into somebody else’s mold. That’s not going to work in the long run. You’re gonna hate it, you’re gonna be burned out, and you’re probably just gonna either quit or have to change something altogether.

And the second thing I want to challenge you in is to be open to learning from other people. There are people out there that don’t look like you, or maybe don’t talk like you, or act like you, or come from a different area. The reality is we can learn. If we really try, and we position ourselves in the posture of a student, we can learn from anybody out there, and what we learn will influence us in a great way, and allow us to do something that we maybe never thought that we liked before, or maybe we never thought was a powerful thing before.

By doing those two things we allow ourselves to grow, and we also allow ourselves to begin to ignore the haters. They’re out there, and they’re going to continue to be out there because they can be. I think it’s awesome when someone dislikes my video. Great. You should dislike it. If you don’t like it, dislike the video. 100%. Give me your opinion, but that’s not going to dictate whether or not I do one next week. I’m will do one whether or not people watch it or don’t watch it. I’m doing this because, yeah, I hope you watch and learn, but it’s also good for me. It’s something that I want to do, that makes me feel proud and allows me to share a little bit of my knowledge for the few people or thousands of people, whoever sees it, and that’s awesome to me because if I make one difference in somebody’s life it’s worth it.

Because that’s really what this is all about. It’s about serving people and making a difference in people’s lives. Money is great, yes. Revenue is great, yes. Having a successful business is good, but at the end of the day it’s the impact that we make in people’s lives that really matter, and I truly believe that and I know that the only way that’s possible is being an authentic person, being an authentic human being, and then we can take that, once we’ve become okay with who we are, we can take that, and we can share it with the world.

I mean, my personality influences my content, influences the videos we do, it influences how I talk to people, it influences the way I manage our team, and how we build our relationships. That’s all built from a level of authenticity from one real human being to another human being, and like I said, ignore the people who have something negative to say, but don’t ignore positive criticism. Criticism is good, critiques are good if you can hone them in the right way, so if somebody has a positive critique I’m all ears. Tell me my audio isn’t good. My intro used to be way too long on these videos, way too long, and a bunch of people would be like, “Great video. Man, your intro’s way too long.”

Guess what? They were right. My intro was way too long, so I cut it down so we get to the meat of the content way faster. They were right. That was great criticism, and I appreciate all of you guys who told me that. You were dead on. I got sucked into making a cool video intro and I forgot about how long this thing was, but the people out there who comment just to bring you down? Ignore that. They got nothing to add.

Focus on who you want to be. Focus on the relationships you want to build, and focus on providing value to the people who want to see you grow, want to learn from you, and want to connect with you. That’s a powerful thing. We’ve got an amazing opportunity to do that using the internet, so I want to encourage you to get out there, invest in yourself, invest in learning, and invest in doing the best to share with the world who you are, because you’re the only you that’s out there, and you’re extremely special.

Thanks so much for watching. Hope you guys learned a little bit. If you want some more technical advice, we have tons of other videos on that so please check them out here on the channel, but until next time, Happy Marketing, and you rock.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development